{"id":79383,"date":"2024-02-27T18:53:34","date_gmt":"2024-02-27T17:53:34","guid":{"rendered":"https:\/\/wishibam.com\/?p=79383"},"modified":"2024-02-29T18:42:22","modified_gmt":"2024-02-29T17:42:22","slug":"definition-brick-and-mortar","status":"publish","type":"post","link":"https:\/\/wishibam.com\/en\/definition-brick-and-mortar\/","title":{"rendered":"Brick and Mortar"},"content":{"rendered":"
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\r\n\r\n\t\t\r\n\t\t\t\tBrick and Mortar<\/span>\r\n\t\t\t\t\r\n\t\t\r\n\t<\/h1>\r\n\t
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\r\n\r\n\t\t\r\n\t\tD\u00e9finition : Brick and Mortar\t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brick and Mortar<\/strong>\u00a0(parfois raccourci en <\/span>BAM<\/strong>) est une expression d\u2019origine anglo-saxonne. En fran\u00e7ais, cela peut se traduire litt\u00e9ralement par <\/span>\u201cbrique et mortier\u201d<\/em>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n\r\n\t\t\r\n\t\tD\u00e9finition de Brick and Mortar\t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019appellation Brick and Mortar<\/strong> d\u00e9signe une entreprise ou une enseigne commercialisant ses produits dans un point de vente physique<\/strong>. Les commerces de proximit\u00e9 (boulangers, bureaux de presse, pharmacie de quartier etc.) sont g\u00e9n\u00e9ralement des Brick and Mortar : leurs services et produits sont vendus exclusivement dans leur b\u00e2timent \u201cen dur\u201d.<\/p>

Ce terme est fr\u00e9quemment utilis\u00e9 dans le domaine du commerce \u00e9lectronique (e-commerce) et de l\u2019Internet. Il s\u2019emploie g\u00e9n\u00e9ralement pour marquer l\u2019opposition entre les commerces physiques aux entreprises qui reposent leur activit\u00e9 uniquement sur le web (plus commun\u00e9ment appel\u00e9s \u201cpure player\u201d<\/em>).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n\r\n\t\t\r\n\t\tLe Brick and Mortar n\u2019est pas un statut fig\u00e9\t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Une entreprise de type Brick and Mortar<\/strong> peut d\u00e9cider de commercialiser ses produits en ligne en compl\u00e9ment de ses ventes sur son point de vente physique. On utilisera alors une autre expression pour d\u00e9signer sa pr\u00e9sence sur les deux canaux : \u201cClick and Mortar<\/strong><\/a>\u201c<\/em> ou \u201cClick and Brick\u201d<\/em>.<\/p>

Aujourd\u2019hui, de nombreuses boutiques optent pour un mod\u00e8le de type Click and Mortar. L\u2019av\u00e8nement du digital et les changements des modes de consommation poussent les entreprises \u00e0 travailler leur pr\u00e9sence sur internet. Celles-ci peuvent alors commercialiser leurs produits sur des marketplace (Etsy, Amazon, Rakuten, Ebay) ou d\u00e9velopper leur propre site attitr\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u00c0 quoi fait r\u00e9f\u00e9rence l’appellation “Brick and Mortar”? Et comment faire \u00e9voluer ce mod\u00e8le gr\u00e2ce \u00e0 l’omnicanal?<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[71],"tags":[73],"class_list":["post-79383","post","type-post","status-publish","format-standard","hentry","category-documentation","tag-definitions"],"yoast_head":"\nWishibam | D\u00e9finitions | Brick and Mortar<\/title>\n<meta name=\"description\" content=\"L\u2019appellation Brick and Mortar d\u00e9signe une entreprise ou une enseigne commercialisant ses produits dans un point de vente physique. 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