{"id":79427,"date":"2024-02-29T18:51:43","date_gmt":"2024-02-29T17:51:43","guid":{"rendered":"https:\/\/wishibam.com\/?p=79427"},"modified":"2024-02-29T18:53:35","modified_gmt":"2024-02-29T17:53:35","slug":"definition-crm","status":"publish","type":"post","link":"https:\/\/wishibam.com\/en\/definition-crm\/","title":{"rendered":"CRM"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"79427\" class=\"elementor elementor-79427\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45348c3a elementor-section-boxed elementor-section-height-default elementor-section-height-default tm-col-stretched-none tm-bg-color-over-image\" data-id=\"45348c3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-506b752a tm-bg-color-over-image\" data-id=\"506b752a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cc9dba horizontal-line-align-left vertical-line-align-bottom square-box-align-center elementor-widget elementor-widget-tm-ele-section-title\" data-id=\"4cc9dba\" data-element_type=\"widget\" data-widget_type=\"tm-ele-section-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"tm-sc-section-title section-title line-right-current-theme\">\r\n\t<div class=\"title-wrapper\">\r\n\t\t\t\t\t\t\t<h1 class=\"title\">\r\n\r\n\t\t\r\n\t\t\t\t<span class=\"title-part1\">Customer Relationship Management<\/span>\r\n\t\t\t\t\r\n\t\t\r\n\t<\/h1>\r\n\t<div class=\"title-seperator-line\"><\/div>\t\t\t\t<h2 class=\"subtitle\">\r\n\r\n\t\t\r\n\t\tD\u00e9finition : CRM\t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14365fa elementor-widget elementor-widget-text-editor\" data-id=\"14365fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On appelle <strong>CRM<\/strong> <strong>(Customer Relationship Management)<\/strong>, ou <strong>GRC<\/strong> <strong>(Gestion de la Relation Client)<\/strong>, l\u2019ensemble des outils permettant d\u2019<strong>optimiser<\/strong> la <strong>relation <\/strong>entre une <strong>marque<\/strong> et ses <strong>clients<\/strong>.<\/p><p>Ces outils permettent ainsi de collecter et analyser de la <strong>data clients<\/strong> et vont permettre \u00e0 la marque de mieux <strong>cibler<\/strong> et de renforcer la <strong>personnalisation<\/strong> de son ou ses offres.<\/p><p>Gr\u00e2ce au CRM, les \u00e9quipes marketing, commerciales et service client ont acc\u00e8s en m\u00eame temps \u00e0 l\u2019historique des <strong>interactions<\/strong> avec un acheteur, qu\u2019il soit potentiel ou r\u00e9el, et surtout, quel que soit le <strong>canal de communication <\/strong>utilis\u00e9 (t\u00e9l\u00e9phone, mail, r\u00e9seaux sociaux, chat).<br \/>Ces outils permettent \u00e9galement d\u2019avoir un meilleur suivi de la satisfaction des clients, et d\u2019en conna\u00eetre les pr\u00e9f\u00e9rences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61143d0 horizontal-line-align-left vertical-line-align-bottom square-box-align-center elementor-widget elementor-widget-tm-ele-section-title\" data-id=\"61143d0\" data-element_type=\"widget\" data-widget_type=\"tm-ele-section-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"tm-sc-section-title section-title line-right-current-theme\">\r\n\t<div class=\"title-wrapper\">\r\n\t\t\t\t\t\t\t<h6 class=\"title\">\r\n\r\n\t\t\r\n\t\t\t\t\r\n\t\t\r\n\t<\/h6>\r\n\t<div class=\"title-seperator-line\"><\/div>\t\t\t\t<h2 class=\"subtitle\">\r\n\r\n\t\t\r\n\t\tUn CRM pour optimiser les ventes\t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca4be8 elementor-widget elementor-widget-text-editor\" data-id=\"1ca4be8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid grid_section\"><div class=\"section_inner clearfix\"><div class=\"section_inner_margin clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><p>Il faut, en revanche, surveiller ces datas pour qu\u2019elles soient toujours \u00e0 jour. En effet, selon Salesforces, un bon CRM peut <strong>booster<\/strong> les ventes de 32%.<\/p><p>Sans cela, la marque a moins d\u2019informations sur son ou ses clients, et donc le conna\u00eet moins. Un client que l\u2019on reconna\u00eet d\u00e8s qu\u2019il se connecte ou en entrant dans une boutique, s\u2019en sentira plus fatt\u00e9, il pourra \u00eatre mieux conseill\u00e9, et il ira au bout de son acte d\u2019achat. Il pourra alors t\u00e9moigner de sa bonne <strong>exp\u00e9rience<\/strong>autour de lui, et provoquera, sans le vouloir, de nouvelles ventes.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Qu&#8217;est ce que le CRM? Comment utiliser les outils de CRM pour optimiser ses ventes ?<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[71],"tags":[73],"class_list":["post-79427","post","type-post","status-publish","format-standard","hentry","category-documentation","tag-definitions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wishibam | D\u00e9finitions | CRM<\/title>\n<meta name=\"description\" content=\"On appelle CRM (Customer Relationship Management), ou GRC (Gestion de la Relation Client), l\u2019ensemble 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