{"id":79466,"date":"2024-03-01T11:15:26","date_gmt":"2024-03-01T10:15:26","guid":{"rendered":"https:\/\/wishibam.com\/?p=79466"},"modified":"2024-03-01T11:16:51","modified_gmt":"2024-03-01T10:16:51","slug":"definition-kpi","status":"publish","type":"post","link":"https:\/\/wishibam.com\/en\/definition-kpi\/","title":{"rendered":"KPI"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n\t
\r\n\t\t\t\t\t\t\t

\r\n\r\n\t\t\r\n\t\t\t\tKPIs<\/span>\r\n\t\t\t\t\r\n\t\t\r\n\t<\/h1>\r\n\t
<\/div>\t\t\t\t

\r\n\r\n\t\t\r\n\t\tD\u00e9finition : KPI\n\t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Le KPI est un indicateur cl\u00e9 de performance<\/strong>. L\u2019acronyme correspond au terme anglais Key Performance Indicator<\/strong>. Bien s\u00fbr, pour que celui-ci est un sens, on d\u00e9termine \u00e0 l\u2019avance les objectifs de performance. Il est important de bien les observer afin d\u2019adapter les actions en cours. Ainsi, gr\u00e2ce \u00e0 ces indicateurs, un service marketing peut alors mesurer l\u2019efficacit\u00e9 d\u2019une campagne d\u2019e-mailing, par exemple, et en d\u00e9terminer le Retour sur Investissement<\/strong>, appel\u00e9 aussi ROI<\/strong>(Return On Investment).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\r\n\t
\r\n\t\t\t\t\t\t\t
\r\n\r\n\t\t\r\n\t\t\t\t\r\n\t\t\r\n\t<\/h6>\r\n\t
<\/div>\t\t\t\t

\r\n\r\n\t\t\r\n\t\tL\u2019int\u00e9r\u00eat des KPI\t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Mais attention, m\u00eame s\u2019ils sont plus connus, et paraissent plus \u00e9vidents pour un service Marketing, le KPI s\u2019applique \u00e0 tous les d\u00e9partements d\u2019une entreprise.<\/p>

Au Service Client, ils permettent d\u2019avoir des objectifs sur le d\u00e9lai de traitement d\u2019une requ\u00eate client, ou sur la satisfaction client. Et pour cela, un bon CRM<\/a>peut les aider. Pour les financiers, les un bon indicateur cl\u00e9 de performance permet d\u2019observer les taux de croissance. Aux Ressources Humaines, ils aident \u00e0 y voir plus clair sur le turnover ou sur le taux d\u2019absent\u00e9isme. Enfin, pour un Service Logistique<\/strong>, ils permettent de mieux g\u00e9rer les taux de rupture<\/strong> ou encore les d\u00e9lais de livraison.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Que d\u00e9signe l’acronyme “KPI” ? Quelle est leur utilit\u00e9 pour une Marketplace ? <\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[71],"tags":[73],"class_list":["post-79466","post","type-post","status-publish","format-standard","hentry","category-documentation","tag-definitions"],"yoast_head":"\nWishibam | D\u00e9finitions | KPI<\/title>\n<meta name=\"description\" content=\"Le KPI est un indicateur cl\u00e9 de performance. L\u2019acronyme correspond au terme anglais Key Performance Indicator. Bien s\u00fbr, pour que celui-ci est un sens, on d\u00e9termine \u00e0 l\u2019avance les objectifs de performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wishibam.com\/en\/definition-kpi\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPI\" \/>\n<meta property=\"og:description\" content=\"Le KPI est un indicateur cl\u00e9 de performance. L\u2019acronyme correspond au terme anglais Key Performance Indicator. Bien s\u00fbr, pour que celui-ci est un sens, on d\u00e9termine \u00e0 l\u2019avance les objectifs de performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wishibam.com\/en\/definition-kpi\/\" \/>\n<meta property=\"og:site_name\" content=\"Wishibam\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-01T10:15:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-01T10:16:51+00:00\" \/>\n<meta name=\"author\" content=\"Jad\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wishibam.com\/definition-kpi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wishibam.com\/definition-kpi\/\"},\"author\":{\"name\":\"Jad\",\"@id\":\"https:\/\/wishibam.com\/#\/schema\/person\/8aa6a3888818e794a36ea13bf5ab8d57\"},\"headline\":\"KPI\",\"datePublished\":\"2024-03-01T10:15:26+00:00\",\"dateModified\":\"2024-03-01T10:16:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wishibam.com\/definition-kpi\/\"},\"wordCount\":213,\"publisher\":{\"@id\":\"https:\/\/wishibam.com\/#organization\"},\"keywords\":[\"D\u00e9finitions\"],\"articleSection\":[\"Documentation\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wishibam.com\/definition-kpi\/\",\"url\":\"https:\/\/wishibam.com\/definition-kpi\/\",\"name\":\"Wishibam | D\u00e9finitions | KPI\",\"isPartOf\":{\"@id\":\"https:\/\/wishibam.com\/#website\"},\"datePublished\":\"2024-03-01T10:15:26+00:00\",\"dateModified\":\"2024-03-01T10:16:51+00:00\",\"description\":\"Le KPI est un indicateur cl\u00e9 de performance. L\u2019acronyme correspond au terme anglais Key Performance Indicator. Bien s\u00fbr, pour que celui-ci est un sens, on d\u00e9termine \u00e0 l\u2019avance les objectifs de performance.\",\"breadcrumb\":{\"@id\":\"https:\/\/wishibam.com\/definition-kpi\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wishibam.com\/definition-kpi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wishibam.com\/definition-kpi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/wishibam.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KPI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wishibam.com\/#website\",\"url\":\"https:\/\/wishibam.com\/\",\"name\":\"Wishibam\",\"description\":\"La plateforme omnicanale pens\u00e9e terrain\",\"publisher\":{\"@id\":\"https:\/\/wishibam.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wishibam.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wishibam.com\/#organization\",\"name\":\"Wishibam\",\"url\":\"https:\/\/wishibam.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/wishibam.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wishibam.com\/wp-content\/uploads\/2023\/08\/Logo-Wishibam-removebg-preview-1.png\",\"contentUrl\":\"https:\/\/wishibam.com\/wp-content\/uploads\/2023\/08\/Logo-Wishibam-removebg-preview-1.png\",\"width\":1256,\"height\":199,\"caption\":\"Wishibam\"},\"image\":{\"@id\":\"https:\/\/wishibam.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/fr.linkedin.com\/company\/wishibam\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wishibam.com\/#\/schema\/person\/8aa6a3888818e794a36ea13bf5ab8d57\",\"name\":\"Jad\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/wishibam.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/319fdf1c0836d72bcaa0a6955d71a4e8fa59c0499f434031cf9223ed00f774f7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/319fdf1c0836d72bcaa0a6955d71a4e8fa59c0499f434031cf9223ed00f774f7?s=96&d=mm&r=g\",\"caption\":\"Jad\"},\"url\":\"https:\/\/wishibam.com\/en\/author\/jad\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Wishibam | D\u00e9finitions | KPI","description":"Le KPI est un indicateur cl\u00e9 de performance. L\u2019acronyme correspond au terme anglais Key Performance Indicator. Bien s\u00fbr, pour que celui-ci est un sens, on d\u00e9termine \u00e0 l\u2019avance les objectifs de performance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wishibam.com\/en\/definition-kpi\/","og_locale":"en_GB","og_type":"article","og_title":"KPI","og_description":"Le KPI est un indicateur cl\u00e9 de performance. L\u2019acronyme correspond au terme anglais Key Performance Indicator. Bien s\u00fbr, pour que celui-ci est un sens, on d\u00e9termine \u00e0 l\u2019avance les objectifs de performance.","og_url":"https:\/\/wishibam.com\/en\/definition-kpi\/","og_site_name":"Wishibam","article_published_time":"2024-03-01T10:15:26+00:00","article_modified_time":"2024-03-01T10:16:51+00:00","author":"Jad","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jad","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wishibam.com\/definition-kpi\/#article","isPartOf":{"@id":"https:\/\/wishibam.com\/definition-kpi\/"},"author":{"name":"Jad","@id":"https:\/\/wishibam.com\/#\/schema\/person\/8aa6a3888818e794a36ea13bf5ab8d57"},"headline":"KPI","datePublished":"2024-03-01T10:15:26+00:00","dateModified":"2024-03-01T10:16:51+00:00","mainEntityOfPage":{"@id":"https:\/\/wishibam.com\/definition-kpi\/"},"wordCount":213,"publisher":{"@id":"https:\/\/wishibam.com\/#organization"},"keywords":["D\u00e9finitions"],"articleSection":["Documentation"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/wishibam.com\/definition-kpi\/","url":"https:\/\/wishibam.com\/definition-kpi\/","name":"Wishibam | D\u00e9finitions | KPI","isPartOf":{"@id":"https:\/\/wishibam.com\/#website"},"datePublished":"2024-03-01T10:15:26+00:00","dateModified":"2024-03-01T10:16:51+00:00","description":"Le KPI est un indicateur cl\u00e9 de performance. L\u2019acronyme correspond au terme anglais Key Performance Indicator. Bien s\u00fbr, pour que celui-ci est un sens, on d\u00e9termine \u00e0 l\u2019avance les objectifs de performance.","breadcrumb":{"@id":"https:\/\/wishibam.com\/definition-kpi\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wishibam.com\/definition-kpi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wishibam.com\/definition-kpi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/wishibam.com\/"},{"@type":"ListItem","position":2,"name":"KPI"}]},{"@type":"WebSite","@id":"https:\/\/wishibam.com\/#website","url":"https:\/\/wishibam.com\/","name":"Wishibam","description":"Scale your commerce operations with omnichannel","publisher":{"@id":"https:\/\/wishibam.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wishibam.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/wishibam.com\/#organization","name":"Wishibam","url":"https:\/\/wishibam.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/wishibam.com\/#\/schema\/logo\/image\/","url":"https:\/\/wishibam.com\/wp-content\/uploads\/2023\/08\/Logo-Wishibam-removebg-preview-1.png","contentUrl":"https:\/\/wishibam.com\/wp-content\/uploads\/2023\/08\/Logo-Wishibam-removebg-preview-1.png","width":1256,"height":199,"caption":"Wishibam"},"image":{"@id":"https:\/\/wishibam.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr.linkedin.com\/company\/wishibam"]},{"@type":"Person","@id":"https:\/\/wishibam.com\/#\/schema\/person\/8aa6a3888818e794a36ea13bf5ab8d57","name":"Jad","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/wishibam.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/319fdf1c0836d72bcaa0a6955d71a4e8fa59c0499f434031cf9223ed00f774f7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/319fdf1c0836d72bcaa0a6955d71a4e8fa59c0499f434031cf9223ed00f774f7?s=96&d=mm&r=g","caption":"Jad"},"url":"https:\/\/wishibam.com\/en\/author\/jad\/"}]}},"_links":{"self":[{"href":"https:\/\/wishibam.com\/en\/wp-json\/wp\/v2\/posts\/79466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wishibam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wishibam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wishibam.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wishibam.com\/en\/wp-json\/wp\/v2\/comments?post=79466"}],"version-history":[{"count":0,"href":"https:\/\/wishibam.com\/en\/wp-json\/wp\/v2\/posts\/79466\/revisions"}],"wp:attachment":[{"href":"https:\/\/wishibam.com\/en\/wp-json\/wp\/v2\/media?parent=79466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wishibam.com\/en\/wp-json\/wp\/v2\/categories?post=79466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wishibam.com\/en\/wp-json\/wp\/v2\/tags?post=79466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}