{"id":79493,"date":"2024-03-01T11:58:45","date_gmt":"2024-03-01T10:58:45","guid":{"rendered":"https:\/\/wishibam.com\/?p=79493"},"modified":"2024-03-01T12:10:50","modified_gmt":"2024-03-01T11:10:50","slug":"definition-marketplace","status":"publish","type":"post","link":"https:\/\/wishibam.com\/en\/definition-marketplace\/","title":{"rendered":"Marketplace"},"content":{"rendered":"
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\r\n\r\n\t\t\r\n\t\t\t\tD\u00e9finition : Marketplace\n<\/span>\r\n\t\t\t\t\r\n\t\t\r\n\t<\/h1>\r\n\t
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\r\n\r\n\t\t\r\n\t\tQu\u2019est ce qu\u2019une marketplace ?\t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A marketplace<\/strong>, que l\u2019on peut aussi \u00e9crire market place ou \u201cplace de march\u00e9\u201d<\/strong> en fran\u00e7ais, est une plateforme e-commerce regroupant plusieurs vendeurs. En \u00e9change d\u2019une commission\/d\u2019un abonnement sur les ventes qu\u2019elle a permis de g\u00e9n\u00e9rer, les marchands jouissent de l\u2019audience acquise par les march\u00e9s en ligne. La particularit\u00e9 des marketplaces est qu\u2019elles ne proposent \u00e0 la vente que des produits issus de vendeurs tiers.\u00a0<\/span><\/p>

Contrairement aux id\u00e9es re\u00e7ues, les places de march\u00e9 ne sont pas destin\u00e9es uniquement aux professionnels. En effet, les particuliers peuvent aussi vendre dans certaines d\u2019entres elles. Par exemple, Le Bon Coin est une marketplace permettant \u00e0 n\u2019importe qui de vendre n\u2019importe quelle typologie de produits (vaisselle, voitures, pr\u00eat \u00e0 porter, jouets, objets high-tech\u2026).<\/span><\/p>

Pour faire simple, nous pouvons ais\u00e9ment comparer une place de march\u00e9 \u00e0 un centre commercial num\u00e9rique, ce dernier regroupant sur un m\u00eame espace plusieurs marchands. Les clients peuvent ainsi acheter les produits de leurs marques pr\u00e9f\u00e9r\u00e9es mais aussi en d\u00e9couvrir de nouvelles. <\/span><\/p>

Tout comme un magasin physique, les commer\u00e7ants sont responsables de leur e-shop et doivent faire en sorte de proposer une boutique digitale attractive. Ils ont aussi \u00e0 charge de traiter les commandes de leurs clients, que ces derniers soient satisfaits afin de recueillir des avis positifs qui accro\u00eetront leur nombre de ventes mais aussi leur visibilit\u00e9 sur les march\u00e9s en ligne o\u00f9 ils sont pr\u00e9sents. En revanche, les clients passent commande directement sur la marketplace,<\/strong> cette derni\u00e8re fait ainsi le relai entre les consommateurs et la (ou les) boutiques concern\u00e9es.\u00a0<\/span><\/p>

Selon les marketplaces, les modes d\u2019exp\u00e9ditions et les personnes les prenant \u00e0 charge diff\u00e8rent : parfois seuls les retraits en point relais sont disponibles, d\u2019autres fois la livraison \u00e0 domicile est la seule option possible. D\u2019ailleurs, les livraisons express (sous 1 jour voire sous 2h) peuvent aussi \u00eatre mises en place. Certaines places de march\u00e9 proposent aussi le click & collect (ou retrait en magasin)<\/a>. Selon les vendeurs et les conditions g\u00e9n\u00e9rales de vente, il arrive que les frais de port soient \u00e0 la charge du client, mais ils peuvent \u00e9galement \u00eatre \u00e0 la charge du vendeur. Certaines marketplaces, comme bon nombre de sites e-commerce, encouragent les utilisateurs \u00e0 consommer plus en offrant les frais d\u2019exp\u00e9dition d\u00e8s que leur panier exc\u00e8de une certaine somme.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n\r\n\t\t\r\n\t\tQuels sont les avantages d\u2019une marketplace ?\t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Avec l\u2019av\u00e8nement du e-commerce et les modes de consommation qui \u00e9voluent, les marketplaces sont devenues un espace tr\u00e8s int\u00e9ressant pour les boutiques. Si ces derni\u00e8res ont d\u00e9j\u00e0 d\u00e9velopp\u00e9 leur propre e-shop, elles peuvent \u00e9galement vendre sur les places de march\u00e9 afin de profiter d\u2019une visibilit\u00e9 suppl\u00e9mentaire mais aussi de multiplier les supports pour vendre.\u00a0<\/span><\/p>

Mais les march\u00e9s en ligne restent particuli\u00e8rement int\u00e9ressants pour les commer\u00e7ants fra\u00eechement lanc\u00e9s dans cette aventure et n\u2019ayant pas encore une client\u00e8le suffisante. En effet, gr\u00e2ce \u00e0 la popularit\u00e9 des marketplaces, ces derni\u00e8res apportent un nombre de clients potentiels \u00e9norme.<\/span><\/p>

Avec la multiplication des <\/span>boutiques en ligne<\/span> et la difficult\u00e9 croissante pour les petits e-commer\u00e7ants ind\u00e9pendants d\u2019\u00eatre visible, les marketplaces sp\u00e9cialis\u00e9es dans le <\/span>e-commerce<\/span>, qui drainent un trafic d\u2019acheteurs potentiels tr\u00e8s important, deviennent petit \u00e0 petit incontournables. Dans certains cas, elles peuvent m\u00eame constituer un canal de vente exclusif, notamment en phase de d\u00e9marrage d\u2019une activit\u00e9 de vente en ligne.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n\r\n\t\t\r\n\t\t\t\tLes diff\u00e9rents types de Marketplace<\/span>\r\n\t\t\t\t\r\n\t\t\r\n\t<\/h2>\r\n\t
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\r\n\r\n\t\t\r\n\t\tLa marketplace B2B\t<\/h3>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La marketplace B2B (Business to Business) s\u2019adresse \u00e0 des professionnels pour des professionnels<\/strong>. Il s\u2019agit d\u2019une plateforme de mises en relation ou de transactions<\/strong> entre des vendeurs professionnels et des acheteurs professionnels.<\/p>

Amazon Business<\/strong> ou Retif<\/strong> sont des exemples de places de march\u00e9 B2B. Le succ\u00e8s de ce mod\u00e8le de marketplace s\u2019explique par une \u00e9volution du comportement des acheteurs B2B souhaitant r\u00e9aliser des achats professionnels tout en privil\u00e9giant une UX ou exp\u00e9rience utilisateur optimale.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n\r\n\t\t\r\n\t\tLa marketplace B2C\t<\/h3>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La marketplace B2C (Business to Consumer) s\u2019adresse \u00e0 des professionnels pour des particuliers<\/strong>. Il s\u2019agit d\u2019une plateforme de mises en relation ou de transactions<\/strong> entre des vendeurs professionnels et des acheteurs particuliers.<\/p>

Il s\u2019agit du mod\u00e8le de place de march\u00e9 le plus r\u00e9pandu<\/strong> et le plus connu. CDiscount, La Redoute<\/strong>, Fnac ou Darty<\/strong> sont des exemples de marketplaces B2C. Le succ\u00e8s de ce mod\u00e8le s\u2019explique par son c\u00f4t\u00e9 pr\u00e9curseur et le volume de ventes r\u00e9alis\u00e9es par ses acteurs.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n\r\n\t\t\r\n\t\tLa marketplace C2C\t<\/h3>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La marketplace C2C (Consumer to Consumer) s\u2019adresse \u00e0 des particuliers pour des particuliers<\/strong>. Il s\u2019agit d\u2019une plateforme de mises en relation ou de transactions<\/strong> entre des vendeurs particuliers et des acheteurs particuliers.<\/p>

Il s\u2019agit d\u2019un\u00a0mod\u00e8le de place de march\u00e9 tr\u00e8s tendance<\/strong>,\u00a0car il pr\u00f4ne l\u2019\u00e9conomie circulaire et l\u2019\u00e9conomie maligne. LeBonCoin<\/strong>\u00a0ou\u00a0Vinted<\/strong>\u00a0sont des exemples de marketplaces C2C. Le succ\u00e8s de ce mod\u00e8le s\u2019explique par son accessibilit\u00e9 au plus grand nombre et son interface simplifi\u00e9e, pens\u00e9e pour une utilisation quotidienne.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n\r\n\t\t\r\n\t\t\t\tLes business model des Marketplaces<\/span>\r\n\t\t\t\t\r\n\t\t\r\n\t<\/h2>\r\n\t
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Afin de r\u00e9mun\u00e9rer l\u2019op\u00e9rateur et la marketplace, plusieurs mod\u00e8les existent dont voici trois exemples :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n\r\n\t\t\r\n\t\tL\u2019abonnement\t<\/h3>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il apportera un revenu lisse et r\u00e9gulier<\/strong> \u00e0 l\u2019op\u00e9rateur de la marketplace (peu importe le nombre de commandes<\/em>).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n\r\n\t\t\r\n\t\tLe listing fee\t<\/h3>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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(Ou frais de liste) Il sera <\/span>avantageux pour le vendeur<\/strong> qui n\u2019aura ainsi pas de r\u00e9currence de paiement, l\u2019op\u00e9rateur devra quant \u00e0 lui jouer avec le volume d\u2019ajout de produits et de services pour atteindre son seuil de rentabilit\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n\r\n\t\t\r\n\t\tLa commission\t<\/h3>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Elle\u00a0facilitera l\u2019onboarding vendeur<\/strong>, car ce dernier se sentira plus en confiance (pas de vente = pas de pr\u00e9l\u00e8vement<\/em>).<\/p><\/div><\/div>

<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Qu’est ce qu’une Marketplace ? Quels sont les diff\u00e9rents types de marketplace et quels sont leurs avantages? <\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[71],"tags":[73],"class_list":["post-79493","post","type-post","status-publish","format-standard","hentry","category-documentation","tag-definitions"],"yoast_head":"\nWishibam | D\u00e9finitions | Marketplace<\/title>\n<meta name=\"description\" content=\"Une marketplace, que l\u2019on peut aussi \u00e9crire market place ou \u201cplace de march\u00e9\u201d en fran\u00e7ais, est une plateforme e-commerce regroupant plusieurs vendeurs. 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