{"id":79548,"date":"2024-03-01T12:16:12","date_gmt":"2024-03-01T11:16:12","guid":{"rendered":"https:\/\/wishibam.com\/?p=79548"},"modified":"2024-03-01T12:18:07","modified_gmt":"2024-03-01T11:18:07","slug":"definition-marketplace-omnicanale","status":"publish","type":"post","link":"https:\/\/wishibam.com\/en\/definition-marketplace-omnicanale\/","title":{"rendered":"Marketplace Omnicanale"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"79548\" class=\"elementor elementor-79548\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45348c3a elementor-section-boxed elementor-section-height-default elementor-section-height-default tm-col-stretched-none tm-bg-color-over-image\" data-id=\"45348c3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-506b752a tm-bg-color-over-image\" data-id=\"506b752a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cc9dba horizontal-line-align-left vertical-line-align-bottom square-box-align-center elementor-widget elementor-widget-tm-ele-section-title\" data-id=\"4cc9dba\" data-element_type=\"widget\" data-widget_type=\"tm-ele-section-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"tm-sc-section-title section-title line-right-current-theme\">\r\n\t<div class=\"title-wrapper\">\r\n\t\t\t\t\t\t\t<h1 class=\"title\">\r\n\r\n\t\t\r\n\t\t\t\t<span class=\"title-part1\">D\u00e9finition : Marketplace Omnicanale<\/span>\r\n\t\t\t\t\r\n\t\t\r\n\t<\/h1>\r\n\t<div class=\"title-seperator-line\"><\/div>\t\t\t\t<h2 class=\"subtitle\">\r\n\r\n\t\t\r\n\t\tQu\u2019est ce qu\u2019une marketplace Omnicanale ?\t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14365fa elementor-widget elementor-widget-text-editor\" data-id=\"14365fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span>A <strong>marketplace omnicanale<\/strong>, que l\u2019on peut aussi appel\u00e9\u00a0<strong>place de march\u00e9 omnicanale ou phygitale <\/strong>en fran\u00e7ais, est une plateforme qui allie le monde physique et digital (plusieurs canaux de vente) en un \u00e0 travers de nombreuses fonctionnalit\u00e9s (Call &amp; Collect, E-r\u00e9servation etc..).\u00a0<\/span><\/p><p>La r\u00e9elle diff\u00e9rence entre une marketplace et une marketplace omnicanale est l\u2019approche vis \u00e0 vis du client. Dans le premier cas, la marketplace faisant partie d\u2019une strat\u00e9gie multicanale est g\u00e9r\u00e9e ind\u00e9pendamment des autres canaux de vente. Il y a une \u00e9quipe, des budgets, des processus, des outils, des structures manag\u00e9riales et des objectifs bien distincts des autres canaux et propres \u00e0 la marketplace. Dans le second cas, la marketplace omnicanale est reli\u00e9e aux autres canaux de vente tels qu\u2019une boutique par exemple. C\u2019est \u00e0 dire que le client peut, durant le processus d\u2019achat, se servir de tous les canaux et toutes les informations dont il a besoin concernant les d\u00e9tails de l\u2019achat sont disponibles \u00e0 tous les niveaux en temps r\u00e9el.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61143d0 horizontal-line-align-left vertical-line-align-bottom square-box-align-center elementor-widget elementor-widget-tm-ele-section-title\" data-id=\"61143d0\" data-element_type=\"widget\" data-widget_type=\"tm-ele-section-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"tm-sc-section-title section-title line-right-current-theme\">\r\n\t<div class=\"title-wrapper\">\r\n\t\t\t\t\t\t\t<h6 class=\"title\">\r\n\r\n\t\t\r\n\t\t\t\t\r\n\t\t\r\n\t<\/h6>\r\n\t<div class=\"title-seperator-line\"><\/div>\t\t\t\t<h2 class=\"subtitle\">\r\n\r\n\t\t\r\n\t\tLes avantages d\u2019une marketplace omnicanale \t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca4be8 elementor-widget elementor-widget-text-editor\" data-id=\"1ca4be8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid grid_section\"><div class=\"section_inner clearfix\"><div class=\"section_inner_margin clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row section vc_row-fluid grid_section\"><div class=\"section_inner clearfix\"><div class=\"section_inner_margin clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><p>Opter pour une <strong>strat\u00e9gie omnicanale<\/strong> pr\u00e9sente de nombreux avantages pour les entreprises. Ces avantages sont les suivants :<\/p><ul><li>proposer une exp\u00e9rience <strong>personnalis\u00e9e<\/strong>, <strong>unique<\/strong> and <strong>compl\u00e8te<\/strong> aux clients,<\/li><li><strong>fid\u00e9liser<\/strong> ses clients,<\/li><li><strong>plus de trafic<\/strong> dans son magasin,<\/li><li>augmenter sa <strong>visibilit\u00e9<\/strong> et sa <strong>notori\u00e9t\u00e9<\/strong>,<\/li><li><strong>optimiser<\/strong> la <strong>rotation de ses stocks,<\/strong><\/li><li><strong>approfondir la connaissance<\/strong> de ses clients gr\u00e2ce \u00e0 la <strong>collecte de donn\u00e9es<\/strong>,<\/li><li>un <strong>marketing personnalis\u00e9e<\/strong>,<\/li><li><strong>augmenter ses ventes<\/strong>,<\/li><li>un <strong>chiffre d\u2019affaire additionnel<\/strong><\/li><li>et enfin un <strong>taux de satisfaction maximale<\/strong>.<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Qu&#8217;est ce qu&#8217;une Marketplace Omnicanale? Quelle diff\u00e9rence avec une marketplace standard et quels avantages?<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[71],"tags":[73],"class_list":["post-79548","post","type-post","status-publish","format-standard","hentry","category-documentation","tag-definitions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wishibam | D\u00e9finitions | Marketplace Omnicanale<\/title>\n<meta name=\"description\" content=\"Une marketplace omnicanale, que l\u2019on peut aussi appel\u00e9 place de 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