{"id":79549,"date":"2024-03-01T12:17:13","date_gmt":"2024-03-01T11:17:13","guid":{"rendered":"https:\/\/wishibam.com\/?p=79549"},"modified":"2024-03-01T17:27:36","modified_gmt":"2024-03-01T16:27:36","slug":"le-digital-accelerateur-de-trafic","status":"publish","type":"post","link":"https:\/\/wishibam.com\/en\/le-digital-accelerateur-de-trafic\/","title":{"rendered":"Comment le digital permet d’augmenter le trafic physique d’un mall ou d’un outlet ?"},"content":{"rendered":"
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\r\n\r\n\t\t\r\n\t\t\t\tComment le Digital est un vecteur d''Affluence dans les Centres Commerciaux ?<\/span>\r\n\t\t\t\t\r\n\t\t\r\n\t<\/h1>\r\n\t
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\r\n\r\n\t\t\r\n\t\t80% des consommateurs se renseignent en ligne avant de se d\u00e9placer\t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dans l’\u00e8re du commerce de d\u00e9tail o\u00f9 l’exp\u00e9rience digitale et physique converge, les centres commerciaux doivent embrasser la r\u00e9volution num\u00e9rique pour attirer davantage de visiteurs.<\/span><\/p>

Quand on sait que 80% des consommateurs se renseignent en ligne avant de se d\u00e9placer il apparait comme une n\u00e9cessit\u00e9 de leur montrer ce qu’ils vont pouvoir acheter dans le lieu de destination qu’est un mall ou un outlet.<\/p>

Mais l’int\u00e9gration des technologies digitales ne se limite pas \u00e0 am\u00e9liorer l’exp\u00e9rience d’achat en ligne ; elle est avant tout un levier essentiel pour augmenter le trafic qualifi\u00e9 dans les magasins.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1.<\/strong> Montrer les produits disponibles chez vos locataires pour que le consommateur se d\u00e9place :<\/span> Il y a deux types de consommateurs : ceux qui viennent chez vous pour se promener en famille, tombe sur un magasin qui lui plait et passe \u00e0 l’achat et celui qui cherche \u00e0 acheter. Lorsque le consommateur veut acheter un produit ou une marque il doit \u00eatre au courant que son produit ou sa marque se trouve chez vous, sinon il ira juste l’acheter ailleurs… Le digital est un moyen efficace de se r\u00e9f\u00e9rencer sur ce qui peut int\u00e9resser vos futurs visiteurs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. La num\u00e9risation du catalogue produit de vos locataires<\/strong> pour savoir ce qui marche dans votre Mall \/ Outlet :<\/strong> Au-del\u00e0 de l’impact drive-to-store qu’aura la num\u00e9risation du catalogue produit de vos locataires celle-ci vous donne les clefs pour comprendre ce que recherche vos visiteurs. Quels sont les produits cliqu\u00e9s, quelles sont les recherches associ\u00e9es, quelle typologie de marque int\u00e9grer \u00e0 votre merchandising d’enseignes c’est autant d’information qui aideront vos commercialisateurs \u00e0 maximiser votre taux d’occupation intelligemment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\r\n\r\n\t\t\r\n\t\t\t\tWishibam - the marketplace for retail destinations<\/span>\r\n\t\t\t\t\r\n\t\t\r\n\t<\/h2>\r\n\t
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\r\n\t\t\t\t\t\t\tDrive qualified traffic\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t
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When stores close, the e-shop takes over. By Driving qualified traffic to stores or generating new business for your tenants, digital enhances customer experience and becomes your best asset!<\/span><\/p><\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\t\t\t\t\nCreate your digital mirror\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t
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Your location is unique, your website should be too. Use our platform to create the website that matchs your identity. Product catalog, flash sales, immersive experience... we adapt to your DNA.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\t\t\t\tGather data and anticipate trends\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t
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Recover and consolidate data from different channels into a single back office. Unify physical and online data for high ROI marketing campaigns.<\/span><\/p><\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t

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3. Comprendre la donn\u00e9e d’achat c’est pouvoir envoyer les bons messages au bon moment et c’est vraiment puissant !\u00a0 <\/strong>D’apr\u00e8s Salesforce,\u00a0 les campagnes d’e-mails personnalis\u00e9s g\u00e9n\u00e9rant 6 fois plus de transactions que les e-mails standards, les centres commerciaux adoptent des strat\u00e9gies de marketing cibl\u00e9 pour attirer les consommateurs. Les offres et promotions personnalis\u00e9es encouragent les clients \u00e0 visiter les magasins pour profiter de deals sp\u00e9cifiques, augmentant ainsi le trafic physique.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Un consommateur omnicanal ach\u00e8te 3x plus qu’un consommateur physique, vous le saviez ? <\/strong>Les centres commerciaux qui int\u00e8grent des exp\u00e9riences d’achat fluides entre le digital et le physique voient non seulement une augmentation du trafic mais aussi une hausse des d\u00e9penses par visiteur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5.<\/strong> Montrer des produits disponibles en magasin sur les r\u00e9seaux sociaux est un levier puissant et vous le savez d\u00e9j\u00e0 ! <\/strong>Avec 74% des consommateurs influenc\u00e9s dans leurs d\u00e9cisions d’achat par les r\u00e9seaux sociaux (Sprout Social), les strat\u00e9gies marketing sur ces plateformes sont cruciales. Les centres commerciaux utilisent des influenceurs et du contenu engageant pour attirer les visiteurs, transformant l’engagement en ligne en trafic physique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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6. La Signal\u00e9tique Num\u00e9rique un allier puissant tr\u00e8s valoris\u00e9e des enseignes !<\/strong> Capable d’augmenter la notori\u00e9t\u00e9 des marques de 47,7% et les ventes de produits de 29,5% (InfoTrends), la signal\u00e9tique num\u00e9rique dans les centres commerciaux attire et oriente les clients, cr\u00e9ant une exp\u00e9rience d’achat interactive qui peut inciter \u00e0 des visites r\u00e9p\u00e9t\u00e9es.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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7. Le programme de fid\u00e9lit\u00e9 omnicanal une source de revenu additionnel pour vous !<\/strong>\u00a0Les programmes de fid\u00e9lit\u00e9 qui utilisent le digital pour engager les clients montrent que 70% des membres sont plus enclins \u00e0 recommander la marque (Bond Brand Loyalty). Ces programmes incitent les clients \u00e0 revenir, augmentant ainsi le trafic r\u00e9gulier dans les centres commerciaux. Sur The Village Outlet le Programme de fid\u00e9lit\u00e9 compte 10X plus de Membres que sur un Outlet classique car le consommateur doit \u00eatre Membre pour d\u00e9couvrir les produits.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Chez Wishibam nous croyons que le digital n’est plus optionnel pour les centres commerciaux. Ces marketplaces physiques doivent se r\u00e9inventer pour r\u00e9pondre aux usages du nouveau consommateur. En adoptant des approches num\u00e9riques innovantes, le centre commercial regagnera de sa grandeur car le digital qui se combine \u00e0 une exp\u00e9rience physique remarquable cr\u00e9e un avantage concurrentiel \u00e9norme sur les acteurs full web.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n\t\r\n\r\n\t\t\r\n\t\t\r\n\t\t\r\n\t\tContactez nos \u00e9quipes !\t\t<\/span>\r\n\r\n\t\t\t<\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\r\n\t\t\r\n\t\tCharlotte Journo-Baur CEO de wishibam\t<\/h5>\r\n\t\t\t\t

\r\n\r\n\t\t\r\n\t\t\t\tPr\u00e9sente l'avantage de l'omnicanal pour le Mall<\/span>\r\n\t\t\t\t\r\n\t\t\r\n\t<\/h2>\r\n\t
<\/div>\t\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Le digital draine du trafic qualifi\u00e9 en magasin<\/p>","protected":false},"author":5,"featured_media":75050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[69],"tags":[84],"class_list":["post-79549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-consommation"],"yoast_head":"\nWishibam | Articles | Le digital acc\u00e9l\u00e9rateur de trafic physique<\/title>\n<meta name=\"description\" content=\"Le digital est un levier drive to store tr\u00e8s efficace. 80% des consommateurs se renseignent en ligne avant de se d\u00e9placer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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