{"id":79746,"date":"2024-03-01T14:56:23","date_gmt":"2024-03-01T13:56:23","guid":{"rendered":"https:\/\/wishibam.com\/?p=79746"},"modified":"2024-04-02T17:08:19","modified_gmt":"2024-04-02T15:08:19","slug":"definition-web-to-store","status":"publish","type":"post","link":"https:\/\/wishibam.com\/en\/definition-web-to-store\/","title":{"rendered":"Web to Store"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"79746\" class=\"elementor elementor-79746\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45348c3a elementor-section-boxed elementor-section-height-default elementor-section-height-default tm-col-stretched-none tm-bg-color-over-image\" data-id=\"45348c3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-506b752a tm-bg-color-over-image\" data-id=\"506b752a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cc9dba horizontal-line-align-left vertical-line-align-bottom square-box-align-center elementor-widget elementor-widget-tm-ele-section-title\" data-id=\"4cc9dba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tm-ele-section-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"tm-sc-section-title section-title line-right-current-theme\">\r\n\t<div class=\"title-wrapper\">\r\n\t\t\t\t\t\t\t<h1 class=\"title\">\r\n\r\n\t\t\r\n\t\t\t\t<span class=\"title-part1\">Web to Store : qu'est-ce que le web-to-store ? Comme votre site internet peut ramener du trafic dans vos magasins ?<\/span>\r\n\t\t\t\t\r\n\t\t\r\n\t<\/h1>\r\n\t<div class=\"title-seperator-line\"><\/div>\t\t\t\t<h2 class=\"subtitle\">\r\n\r\n\t\t\r\n\t\tD\u00e9finition : Web to Store\t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14365fa elementor-widget elementor-widget-text-editor\" data-id=\"14365fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><p>Le Web to Store est un ph\u00e9nom\u00e8ne qui a rapidement \u00e9t\u00e9 adopt\u00e9 par les internautes et ce d\u00e8s son apparition. Ce concept consiste \u00e0 collecter un maximum d\u2019informations sur internet concernant un produit, puis de se rendre directement dans une boutique \u00e0 proximit\u00e9 pour aller effectuer ou retirer son achat. Ce comportement est aussi appel\u00e9 <b>ROPO<\/b> (Research Online Purchase Offline) ou <b>ROBO<\/b> (Research Online Buy Offline).<\/p><p>Les annonceurs prennent en compte ce <b>comportement<\/b> et y voient un <b>levier<\/b> pour acc\u00e9l\u00e9rer les ventes en orientant les internautes \u00e0 venir dans leurs boutiques. Notamment par le biais des <b>applications mobiles<\/b> car les smartphones sont les supports les plus utilis\u00e9s par les futurs consommateurs. Ils les utilisent fr\u00e9quemment pour mener \u00e0 bien leurs diff\u00e9rentes recherches. On appelle ce processus le <b>Mobile To Store<\/b>.<\/p><p>L\u2019objectif du Web To Store est donc de g\u00e9n\u00e9rer un maximum de trafic en magasins tout en facilitant la vie du consommateur.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c368c9d elementor-widget__width-auto elementor-widget elementor-widget-tm-ele-button\" data-id=\"c368c9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tm-ele-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"tm-sc-button btn-view-details\">\r\n\t<a  href=\"https:\/\/wishibam.com\/en\/fr_fr\/contact-us\/\" \r\n\t\t\t\t\t\tclass=\"btn btn-theme-colored1\">\r\n\r\n\t\t\r\n\t\t\r\n\t\t<span>\r\n\t\tComment Wishibam peut vous aider dans votre strat\u00e9gie web to store ?\t\t<\/span>\r\n\r\n\t\t\t<\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48369a8 horizontal-line-align-left vertical-line-align-bottom square-box-align-center elementor-widget elementor-widget-tm-ele-section-title\" data-id=\"48369a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tm-ele-section-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"tm-sc-section-title section-title line-right-current-theme\">\r\n\t<div class=\"title-wrapper\">\r\n\t\t\t\t\t\t\t<h2 class=\"title\">\r\n\r\n\t\t\r\n\t\t\t\t\r\n\t\t\r\n\t<\/h2>\r\n\t<div class=\"title-seperator-line\"><\/div>\t\t\t\t<h2 class=\"subtitle\">\r\n\r\n\t\t\r\n\t\tQuelles sont le sleviers du web-to-store ?\t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-840dfba elementor-widget elementor-widget-text-editor\" data-id=\"840dfba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row section vc_row-fluid grid_section\"><div class=\"section_inner clearfix\"><div class=\"section_inner_margin clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><p>Diff\u00e9rentes actions sont mises en place pour faciliter le parcours d\u2019achat de l\u2019internaute :<\/p><ul><li>Le<a href=\"\/en\/definition-click-and-collect-e-reservation\/\"> Click And Collect<\/a> consiste \u00e0 r\u00e9server instantan\u00e9ment un article en ligne, sans la n\u00e9cessit\u00e9 de payer ce dernier. En effet, l\u2019internaute a environ 48h pour se rendre en magasin. Une fois en boutique il peut alors essayer le produit. Si il le souhaite, il peut d\u00e9cider de l\u2019acheter et de repartir avec. Dans le cas inverse, il repart sans contrainte. Le Click and Collect \u00e9pargne les d\u00e9marches de livraison ou de retour si le client n\u2019est pas satisfait du produit;<\/li><li>Le <b>Product Locator<\/b> aide le consommateur \u00e0 localiser l\u2019article souhait\u00e9 dans le point de vente le plus proche en fonction des stocks de la boutique;<\/li><li>Les <b>Stores Locators<\/b> servent \u00e0 trouver le point de vente le plus proche du consommateur via le syst\u00e8me de localisation;<\/li><li>Les <b>visites virtuelles<\/b> pour se familiariser avec la boutique de chez soi;<\/li><li>Les <b>showrooms virtuels<\/b> pour voir les articles d\u2019une autre mani\u00e8re;<\/li><\/ul><p>A <b>prise de rendez-vous<\/b> en ligne afin de pr\u00e9parer sa venue en quelques clics.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b204ddb elementor-widget elementor-widget-tm-ele-iconbox\" data-id=\"b204ddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tm-ele-iconbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"tm-sc-icon-box icon-box icon-left tm-iconbox-icontype-image icon-position-icon-left animate-icon-on-hover animate-icon-rotate-y\" >\r\n\t\r\n  \t<div class=\"icon-box-wrapper\">\r\n\t\t\r\n\t\t<div class=\"icon-wrapper\">\r\n\t\t<a class=\"icon icon-type-image icon-md icon-gray icon-circled\"\r\n\r\n\t\t\t\t\t\t\t\t\thref=\"https:\/\/wishibam.com\/en\/fr_fr\/contact-us\/\"\r\n\t\t\t\t\t\t\t\t>\r\n\t\t\t<img decoding=\"async\" src=\"https:\/\/wishibam.com\/wp-content\/uploads\/2024\/03\/Animation-Logo-Line-1.gif\" alt=\"image\">\t\t<\/a>\r\n\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"icon-text\">\r\n\t\t\t\t\t\t\r\n\t\t\t\t<h5 class=\"icon-box-title\">\r\n\t\t\t\t\t\t\tWISHIBAM\t\t\t\t\t<\/h5>\r\n\t\t\t\t\t<div class=\"content\"><p><a href=\"https:\/\/wishibam.com\/en\/fr_fr\/contact-us\/\">Editeur de solution SaaS pour marketplace<\/a><\/p><\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\r\n\t\t\t\t\t<\/div>\r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f81f1ef elementor-widget__width-auto elementor-widget elementor-widget-tm-ele-button\" data-id=\"f81f1ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tm-ele-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"tm-sc-button btn-view-details\">\r\n\t<a  href=\"https:\/\/wishibam.com\/en\/fr_fr\/contact-us\/\" \r\n\t\t\t\t\t\tclass=\"btn btn-theme-colored1\">\r\n\r\n\t\t\r\n\t\t\r\n\t\t<span>\r\n\t\tEn savoir plus sur nos produits\t\t<\/span>\r\n\r\n\t\t\t<\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf89133 elementor-section-boxed elementor-section-height-default elementor-section-height-default tm-col-stretched-none tm-bg-color-over-image\" data-id=\"cf89133\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-58d9e31 tm-bg-color-over-image\" data-id=\"58d9e31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ef6913 elementor-widget elementor-widget-image\" data-id=\"0ef6913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/wishibam.com\/en\/fr_fr\/marketplace-wishibam\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"730\" src=\"https:\/\/wishibam.com\/wp-content\/uploads\/2024\/02\/Frame-427319190-1-1024x730.png\" class=\"attachment-large size-large wp-image-78665\" alt=\"\" srcset=\"https:\/\/wishibam.com\/wp-content\/uploads\/2024\/02\/Frame-427319190-1-1024x730.png 1024w, https:\/\/wishibam.com\/wp-content\/uploads\/2024\/02\/Frame-427319190-1-300x214.png 300w, https:\/\/wishibam.com\/wp-content\/uploads\/2024\/02\/Frame-427319190-1-768x547.png 768w, https:\/\/wishibam.com\/wp-content\/uploads\/2024\/02\/Frame-427319190-1-18x12.png 18w, https:\/\/wishibam.com\/wp-content\/uploads\/2024\/02\/Frame-427319190-1.png 1413w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Wishibam marketplace<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c7795b2 tm-bg-color-over-image\" data-id=\"c7795b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af3a54c elementor-widget elementor-widget-image\" data-id=\"af3a54c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/wishibam.com\/en\/fr_fr\/order-management-system\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"730\" src=\"https:\/\/wishibam.com\/wp-content\/uploads\/2024\/02\/Flux-produit-2-1024x730.png\" class=\"attachment-large size-large wp-image-78882\" alt=\"catalog management\" srcset=\"https:\/\/wishibam.com\/wp-content\/uploads\/2024\/02\/Flux-produit-2-1024x730.png 1024w, https:\/\/wishibam.com\/wp-content\/uploads\/2024\/02\/Flux-produit-2-300x214.png 300w, https:\/\/wishibam.com\/wp-content\/uploads\/2024\/02\/Flux-produit-2-768x547.png 768w, https:\/\/wishibam.com\/wp-content\/uploads\/2024\/02\/Flux-produit-2-18x12.png 18w, https:\/\/wishibam.com\/wp-content\/uploads\/2024\/02\/Flux-produit-2.png 1413w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Wishibam OMS<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7d24702 tm-bg-color-over-image\" data-id=\"7d24702\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20eb0fe elementor-widget elementor-widget-image\" data-id=\"20eb0fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/wishibam.com\/en\/fr_fr\/e-comb2b-b2c\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"730\" src=\"https:\/\/wishibam.com\/wp-content\/uploads\/2024\/02\/Frame-427319197-1024x730.png\" class=\"attachment-large size-large wp-image-78411\" alt=\"\" srcset=\"https:\/\/wishibam.com\/wp-content\/uploads\/2024\/02\/Frame-427319197-1024x730.png 1024w, https:\/\/wishibam.com\/wp-content\/uploads\/2024\/02\/Frame-427319197-300x214.png 300w, https:\/\/wishibam.com\/wp-content\/uploads\/2024\/02\/Frame-427319197-768x547.png 768w, https:\/\/wishibam.com\/wp-content\/uploads\/2024\/02\/Frame-427319197-18x12.png 18w, https:\/\/wishibam.com\/wp-content\/uploads\/2024\/02\/Frame-427319197.png 1413w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">plateforme e-commerce<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Qu&#8217;est ce que le Web to Store? Quels sont les leviers qui permettent de faciliter le parcours d&#8217;achat omnicanal ?<\/p>","protected":false},"author":2,"featured_media":74928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[71],"tags":[73],"class_list":["post-79746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-documentation","tag-definitions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wishibam | D\u00e9finitions | Web to Store<\/title>\n<meta name=\"description\" content=\"Web to Store : un comportement d&#039;achat en ligne suivi d&#039;une visite en boutique. 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