{"id":79823,"date":"2024-03-01T17:09:32","date_gmt":"2024-03-01T16:09:32","guid":{"rendered":"https:\/\/wishibam.com\/?p=79823"},"modified":"2024-03-01T17:38:03","modified_gmt":"2024-03-01T16:38:03","slug":"rioja-estate-wishibam","status":"publish","type":"post","link":"https:\/\/wishibam.com\/en\/rioja-estate-wishibam\/","title":{"rendered":"Rioja X Wishibam"},"content":{"rendered":"
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\r\n\r\n\t\t\r\n\t\t\t\tWishibam et Rioja Estates collaborent sur l'Outlet Village Grantham Designer<\/span>\r\n\t\t\t\t\r\n\t\t\r\n\t<\/h1>\r\n\t
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\r\n\r\n\t\t\r\n\t\tRioja x Wishibam\t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rioja et Wishibam travaillent sur des strat\u00e9gies omnicanales au Grantham Designer Outlet Village, le dernier projet de Rioja Estates. Notre objectif est de r\u00e9pondre aux attentes changeantes des clients et de permettre \u00e0 leurs assets \u00e0 continuer \u00e0 g\u00e9n\u00e9rer des revenus en cas de fermetures dues \u00e0 des facteurs exog\u00e8nes tels que le COVID-19.<\/p>\n

Les d\u00e9taillants cherchent \u00e0 s’adapter \u00e0 un march\u00e9 en constante \u00e9volution depuis bien avant la crise du COVID-19. Alors que les clients font de plus en plus d’achats en ligne pour des raisons de commodit\u00e9, les magasins restent essentiels pour les marques afin de cr\u00e9er des relations avec les clients : “L’avenir de la vente au d\u00e9tail n’est pas l’opposition entre les magasins physiques et les magasins en ligne, c’est l’omnicanal”, a r\u00e9cemment \u00e9crit Forbes. Rioja et Wishibam pensent qu’il en va de m\u00eame pour les destinations de vente au d\u00e9tail telles que les centres commerciaux, qui deviennent de plus en plus des marques \u00e0 part enti\u00e8re. De m\u00eame, des marques autrefois exclusivement num\u00e9riques telles que Allbirds, Away ou Warby Parker et des acteurs purement en ligne tels qu’Amazon ont tous ouvert des magasins physiques.<\/p>\n

Avec l’\u00e9mergence de COVID-19, la n\u00e9cessit\u00e9 de strat\u00e9gies omnicanales est devenue ind\u00e9niable. Avec la fermeture des magasins, ce sont les d\u00e9taillants sans pr\u00e9sence num\u00e9rique qui ont le plus souffert, comme l’illustre la derni\u00e8re \u00e9tude de Cegid. En revanche, les magasins dot\u00e9s de capacit\u00e9s de commerce \u00e9lectronique ont continu\u00e9 \u00e0 g\u00e9n\u00e9rer des revenus malgr\u00e9 les fermetures.<\/p>\n

Pour s’assurer que Grantham Designer Outlet Village r\u00e9ponde non seulement aux attentes des consommateurs mais aussi \u00e0 celles des marques, la Rioja souhaite mettre en \u0153uvre une strat\u00e9gie de commerce \u00e9lectronique.<\/p>\n

Gr\u00e2ce aux solutions Wishibam, Grantham Designer Outlet Village devient un centre commercial physique, num\u00e9rique et exp\u00e9rientiel. La plateforme de vente en ligne compl\u00e9tera l’activit\u00e9 physique du centre et sera son miroir digital. Les magasins vendront leurs stocks via le site web, tandis que la logistique sera g\u00e9r\u00e9e directement \u00e0 partir du centre, avec le service Click & Collect et les options de livraison disponibles.<\/p>

Le commerce \u00e9lectronique de Grantham Outlet aide les marques non seulement \u00e0 gagner en visibilit\u00e9, mais aussi \u00e0 vendre par l’interm\u00e9diaire d’un canal de distribution suppl\u00e9mentaire ouvert 24 heures sur 24 et 7 jours sur 7. En outre, il leur permet de continuer \u00e0 vendre ind\u00e9pendamment de facteurs exog\u00e8nes tels que les fermetures impos\u00e9es par le gouvernement en raison de directives sanitaires.<\/p>

Pour les consommateurs finaux, la plateforme en ligne pr\u00e9sente de multiples avantages. D’une part, elle permet aux clients de mieux pr\u00e9parer leurs visites sur place en v\u00e9rifiant les produits disponibles dans les magasins avant de s’y rendre. D’autre part, elle leur permet d’acheter des articles \u00e0 leur rythme depuis le confort de leur domicile.<\/p>

Ensemble, Rioja et Wishibam souhaitent cr\u00e9er un asset omnicanal qui tire parti du commerce \u00e9lectronique pour ses marques et ses clients finaux. Ce diff\u00e9rentiateur en ligne et logistique aidera leur centre \u00e0 s’adapter \u00e0 des crises telles que la pand\u00e9mie de COVID-19 en permettant aux magasins de continuer \u00e0 vendre et \u00e0 servir les clients avec des capacit\u00e9s de livraison et de drive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Rioja et Wishibam travaillent sur des strat\u00e9gies omnicanales au Grantham Designer Outlet Village, le dernier projet de Rioja Estates.<\/p>","protected":false},"author":2,"featured_media":79862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[68],"tags":[88],"class_list":["post-79823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-business"],"yoast_head":"\nWishibam | Rioja X Wishibam<\/title>\n<meta name=\"description\" content=\"Rioja et Wishibam travaillent sur des strat\u00e9gies omnicanales au Grantham Designer Outlet Village, le dernier projet de Rioja Estates. 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