{"id":79903,"date":"2024-03-07T18:59:15","date_gmt":"2024-03-07T17:59:15","guid":{"rendered":"https:\/\/wishibam.com\/?p=79903"},"modified":"2024-03-10T16:34:01","modified_gmt":"2024-03-10T15:34:01","slug":"livre-blanc-surmonter-les-obstacles-reussite-commerce-b2b","status":"publish","type":"post","link":"https:\/\/wishibam.com\/en\/livre-blanc-surmonter-les-obstacles-reussite-commerce-b2b\/","title":{"rendered":"Surmonter les quatre principaux obstacles \u00e0 la r\u00e9ussite de votre commerce digital B2B"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"79903\" class=\"elementor elementor-79903\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4939293 elementor-section-boxed elementor-section-height-default elementor-section-height-default tm-col-stretched-none tm-bg-color-over-image\" data-id=\"4939293\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6a342b tm-bg-color-over-image\" data-id=\"f6a342b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34a92a4 square-box-current-theme-yes square-box-align-left horizontal-line-align-left vertical-line-align-bottom elementor-widget elementor-widget-tm-ele-section-title\" data-id=\"34a92a4\" data-element_type=\"widget\" data-widget_type=\"tm-ele-section-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"tm-sc-section-title section-title\">\r\n\t<div class=\"title-wrapper\">\r\n\t\t\t\t\t\t\t\t<h2 class=\"title\">\r\n\r\n\t\t\r\n\t\t\t\t<span class=\"title-part1\">Comment r\u00e9ussir la digitalisation de votre activit\u00e9 B2B ?<\/span>\r\n\t\t\t\t\r\n\t\t\t\t\t<span class=\"elementor-repeater-item-2e0a54e\"><\/span>\r\n\t\t\r\n\t<\/h2>\r\n\t<div class=\"title-seperator-line\"><\/div>\t\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a149c65 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default tm-col-stretched-none tm-bg-color-over-image\" data-id=\"4a149c65\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-648685bc tm-bg-color-over-image\" data-id=\"648685bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28c0803d elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"28c0803d\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nouveau formulaire\" aria-label=\"Nouveau formulaire\" action=\"\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"79903\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"28c0803d\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Wishibam\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tFirst name \/ Last name*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tE-mail*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_ba7be39 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_ba7be39\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPhone number*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_ba7be39]\" id=\"form-field-field_ba7be39\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_26c89dd elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_26c89dd\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNom de l'entreprise*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_26c89dd]\" id=\"form-field-field_26c89dd\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Company name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download now!<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a95ad80 elementor-widget elementor-widget-tm-ele-text-editor\" data-id=\"6a95ad80\" data-element_type=\"widget\" data-widget_type=\"tm-ele-text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"tm-text-editor\">\r\n\t\t<p><span>The information collected is necessary for the proper processing of your request. Wishibam undertakes to contact you in the context of the request made above and in accordance with your current rights regarding the use of\u00a0<\/span><a href=\"https:\/\/business.wishibam.com\/privacy-policy\/\">your personal data.<span>\u00a0<\/span><\/a><span>.<\/span><\/p>\t\t<\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45348c3a elementor-section-boxed elementor-section-height-default elementor-section-height-default tm-col-stretched-none tm-bg-color-over-image\" data-id=\"45348c3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-506b752a tm-bg-color-over-image\" data-id=\"506b752a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb2ebb4 square-box-current-theme-yes square-box-align-left horizontal-line-align-left vertical-line-align-bottom elementor-widget elementor-widget-tm-ele-section-title\" data-id=\"cb2ebb4\" data-element_type=\"widget\" data-widget_type=\"tm-ele-section-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"tm-sc-section-title section-title\">\r\n\t<div class=\"title-wrapper\">\r\n\t\t\t\t\t\t\t\t<h2 class=\"title\">\r\n\r\n\t\t\r\n\t\t\t\t<span class=\"title-part1\">Surmontez les 4 principaux obstacles \u00e0 la r\u00e9ussite de votre projet B2B<\/span>\r\n\t\t\t\t\r\n\t\t\t\t\t<span class=\"elementor-repeater-item-2e0a54e\"><\/span>\r\n\t\t\r\n\t<\/h2>\r\n\t<div class=\"title-seperator-line\"><\/div>\t\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca4be8 elementor-widget elementor-widget-text-editor\" data-id=\"1ca4be8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La digitalisation de l&#8217;activit\u00e9 de vente B2B \u00e9merge comme un incontournable pour les entreprises cherchant \u00e0 rester comp\u00e9titives dans un paysage commercial en constante \u00e9volution. Une \u00e9tude r\u00e9cente men\u00e9e par <span style=\"text-decoration: underline;\">McKinsey<\/span> souligne que cette transition vers le num\u00e9rique peut s&#8217;av\u00e9rer extr\u00eamement lucrative, avec <strong>une augmentation de la productivit\u00e9 pouvant atteindre jusqu&#8217;\u00e0 45%<\/strong> pour les entreprises B2B qui embrassent cette transformation. Cette efficacit\u00e9 op\u00e9rationnelle accrue d\u00e9coule en grande partie de la r\u00e9duction des co\u00fbts li\u00e9s aux processus manuels et de la rapidit\u00e9 accrue des transactions.<\/p><p>Cependant, les avantages de <strong>la digitalisation<\/strong> ne se limitent pas \u00e0 une am\u00e9lioration des processus internes. Elle <strong>offre \u00e9galement une meilleure accessibilit\u00e9 aux produits et services pour les clients, simplifiant ainsi leur processus d&#8217;achat<\/strong>. Selon une enqu\u00eate r\u00e9alis\u00e9e par Forrester, une \u00e9crasante majorit\u00e9 de<strong> 74% des acheteurs B2B pr\u00e9f\u00e8rent d\u00e9sormais effectuer leurs achats en ligne plut\u00f4t que de passer par des interactions directes avec des commerciaux.<\/strong><\/p><p>Une autre pierre angulaire de la digitalisation r\u00e9side dans la <strong>collecte et l&#8217;analyse des donn\u00e9es num\u00e9riques<\/strong>. Cette mine d&#8217;informations permet une compr\u00e9hension approfondie du comportement des clients, ouvrant la voie \u00e0 des strat\u00e9gies de vente plus pr\u00e9cises et personnalis\u00e9es. En effet, une \u00e9tude de Deloitte r\u00e9v\u00e8le que les entreprises B2B qui exploitent pleinement les donn\u00e9es clients peuvent esp\u00e9rer augmenter leurs revenus de mani\u00e8re significative,<strong> avec des gains potentiels oscillant entre 15 et 20%.<\/strong><\/p><p>La digitalisation de l&#8217;activit\u00e9 de vente B2B repr\u00e9sente bien plus qu&#8217;une simple modernisation des processus commerciaux. Alors comment r\u00e9ussir votre transformation ? on vous dit tout dans ce livre blanc.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61143d0 horizontal-line-align-left vertical-line-align-bottom square-box-align-center elementor-widget elementor-widget-tm-ele-section-title\" data-id=\"61143d0\" data-element_type=\"widget\" data-widget_type=\"tm-ele-section-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"tm-sc-section-title section-title line-right-current-theme\">\r\n\t<div class=\"title-wrapper\">\r\n\t\t\t\t\t\t\t<h6 class=\"title\">\r\n\r\n\t\t\r\n\t\t\t\t\r\n\t\t\r\n\t<\/h6>\r\n\t<div class=\"title-seperator-line\"><\/div>\t\t\t\t<h2 class=\"subtitle\">\r\n\r\n\t\t\r\n\t\tcontenu du livre blanc :\t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14365fa elementor-widget elementor-widget-text-editor\" data-id=\"14365fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>page 3 &#8211; Le commerce \u00e9lectronique B2B aujourd&#8217;hui<\/p><p>page 5 &#8211; 7 tendances du E-commerce pour 2023<\/p><p>page 7 &#8211; Profil de l&#8217;acheteur B2B moderne<\/p><p>page 9 &#8211; Les deux principaux obstacles \u00e0 la r\u00e9ussite de votre e-commerce<\/p><p>page 12 &#8211; Offrir une exp\u00e9rience omnicanale personnalis\u00e9e<\/p><p>page 16 &#8211; Mettre la technologie \u00e0 votre service<\/p><p>page 19 &#8211; Construire des relations durables avec les clients<\/p><p>page 21 &#8211; Adopter le bon rythme<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147c440 square-box-current-theme-yes square-box-align-left horizontal-line-align-left vertical-line-align-bottom elementor-widget elementor-widget-tm-ele-section-title\" data-id=\"147c440\" data-element_type=\"widget\" data-widget_type=\"tm-ele-section-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"tm-sc-section-title section-title\">\r\n\t<div class=\"title-wrapper\">\r\n\t\t\t\t\t\t\t\t<h2 class=\"title\">\r\n\r\n\t\t\r\n\t\t\t\t<span class=\"title-part1\">Download our expert thesis for free!<\/span>\r\n\t\t\t\t\r\n\t\t\t\t\t<span class=\"elementor-repeater-item-2e0a54e\"><\/span>\r\n\t\t\r\n\t<\/h2>\r\n\t<div class=\"title-seperator-line\"><\/div>\t\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-761267c elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default tm-col-stretched-none tm-bg-color-over-image\" data-id=\"761267c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a6c7f2 tm-bg-color-over-image\" data-id=\"6a6c7f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdcec1c elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"fdcec1c\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nouveau formulaire\" aria-label=\"Nouveau formulaire\" action=\"\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"79903\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"fdcec1c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Wishibam\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tFirst name \/ Last name*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tE-mail*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_ba7be39 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_ba7be39\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPhone number*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_ba7be39]\" id=\"form-field-field_ba7be39\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_26c89dd elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_26c89dd\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNom de l'entreprise*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_26c89dd]\" id=\"form-field-field_26c89dd\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Company name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column 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Wishibam undertakes to contact you in the context of the request made above and in accordance with your current rights regarding the use of\u00a0<\/span><a href=\"https:\/\/business.wishibam.com\/privacy-policy\/\">your personal data.<span>\u00a0<\/span><\/a><span>.<\/span><\/p>\t\t<\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le commerce \u00e9lectronique est en plein essor. Quels sont les principaux obstacles \u00e0 la r\u00e9ussite de votre projet B2B? Et comment le r\u00e9ussir? <\/p>","protected":false},"author":2,"featured_media":79966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[71,70],"tags":[86],"class_list":["post-79903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-documentation","category-livres-blancs","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wishibam | Livre Blanc | Surmonter les quatre principaux obstacles \u00e0 la r\u00e9ussite de votre commerce digital B2B<\/title>\n<meta name=\"description\" content=\"Le commerce \u00e9lectronique est en plein essor. 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