{"id":80003,"date":"2024-03-22T14:36:40","date_gmt":"2024-03-22T13:36:40","guid":{"rendered":"https:\/\/wishibam.com\/?p=80003"},"modified":"2025-05-31T14:54:00","modified_gmt":"2025-05-31T12:54:00","slug":"les-dispositifs-digitaux-territoriaux-ddt-pour-le-commerce-urbain-en-france-recension-empirique-et-analyse-inductive","status":"publish","type":"post","link":"https:\/\/wishibam.com\/en\/les-dispositifs-digitaux-territoriaux-ddt-pour-le-commerce-urbain-en-france-recension-empirique-et-analyse-inductive\/","title":{"rendered":"Les dispositifs digitaux territoriaux (DDT) pour le commerce urbain en France"},"content":{"rendered":"

\n\t\tComment digitaliser les commerces de proximit\u00e9 efficacement\t<\/h2>\n

\n\t\t\t\tQuels sont les dispositifs digitaux territoriaux \u00e0 succ\u00e8s ?
\n\t<\/h1>\n

Les informations collect\u00e9es sont n\u00e9cessaires au bon traitement de votre demande. Wishibam s’engage \u00e0 vous recontacter dans le cadre de la demande effectu\u00e9e ci-dessus et conform\u00e9ment \u00e0 vos droits en vigueur sur l’\u00a0your personal data.\u00a0<\/a>.<\/p>\n

\n\t\t\t\tLe num\u00e9rique dans la ville, 120 pages d’\u00e9tude pour r\u00e9ussir votre plateforme de e-commerce de proximit\u00e9 !
\n\t<\/h1>\n

Today, new distribution and consumption channels are revolutionizing buying behavior, and helping to attract consumers away from city centers.
As a result, many towns and cities are experiencing increasing retail vacancy due to declining footfall and sales. At the same time, phygital seems to be taking hold: consumers are hybridizing online\/offline consumption channels, and local shops are having to adapt. Encouraged by recent government initiatives, a number of DDTs have been launched to revitalize the local economy.
urban commerce. What are the key success factors?<\/p>\n

\t\t
\n\t\t\t\"image\"\t\t<\/a><\/p>\n

\n\t\t\t\t\t\t\tAnne-Sophie Cl\u00e9ment\t\t\t\t\t<\/h5>\n

Expert de la Digitalisation du commerce urbain<\/p>\n

Anne-Sophie Cl\u00e9ment, qui a fait sa th\u00e8se de doctorat \u00e0 l’ESCP Europe – Panth\u00e9on Sorbonne, a \u00e9tudi\u00e9 pendant 4 ann\u00e9es les moyens de digitalisation du commerce urbain par les collectivit\u00e9s territoriales en France et en Europe. Durant cette m\u00eame p\u00e9riode, elle est embauch\u00e9e par la CCI r\u00e9gion Paris Ile-de-France en tant qu’experte au num\u00e9rique pour conseiller les territoires sur la digitalisation de leurs commerces et entreprises.<\/em><\/p>\n

\n\t<\/h2>\n

\n\t\tthesis content\t<\/h2>\n

part 1 - research methodology<\/p>\n

part 2 - Themes derived from inter-case analysis and theoretical discussion<\/p>\n

Part 3 - marketing and managerial recommendations<\/p>\n

\n\t\t\t\tT\u00e9l\u00e9chargez la th\u00e8se de notre expert gratuitement !
\n\t<\/h2>\n

Les informations collect\u00e9es sont n\u00e9cessaires au bon traitement de votre demande. Wishibam s’engage \u00e0 vous recontacter dans le cadre de la demande effectu\u00e9e ci-dessus et conform\u00e9ment \u00e0 vos droits en vigueur sur l’\u00a0your personal data.\u00a0<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Le commerce \u00e9lectronique est en plein essor. Comment \u00e9quiper les commerces de proximit\u00e9 pour leur permettre d’utiliser le digital efficacement ?<\/p>","protected":false},"author":5,"featured_media":80005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[71,70],"tags":[86],"class_list":["post-80003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-documentation","category-livres-blancs","tag-strategie"],"yoast_head":"\nles dispositifs digitaux territoriaux<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l'importance des dispositifs digitaux territoriaux pour le redynamisme du commerce urbain. 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