{"id":80099,"date":"2024-03-26T11:25:18","date_gmt":"2024-03-26T10:25:18","guid":{"rendered":"https:\/\/wishibam.com\/?p=80099"},"modified":"2024-03-29T17:59:05","modified_gmt":"2024-03-29T16:59:05","slug":"creer-votre-marketplace","status":"publish","type":"post","link":"https:\/\/wishibam.com\/en\/creer-votre-marketplace\/","title":{"rendered":"Cr\u00e9er votre marketplace B2B, les facteurs clefs de succ\u00e8s !"},"content":{"rendered":"
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\r\n\r\n\t\t\r\n\t\t\t\tCr\u00e9er sa Marketplace B2B et r\u00e9ussir : Les cl\u00e9s du succ\u00e8s !<\/span>\r\n\t\t\t\t\r\n\t\t\t\t\t<\/span>\r\n\t\t\r\n\t<\/h1>\r\n\t
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\n\t\t\t\t\t\t\t\t\tVous vous demander s’il est temps pour vous de cr\u00e9er votre B2B marketplace<\/a> ? Sachez que dans le paysage num\u00e9rique en constante \u00e9volution du commerce B2B, la digitalisation des activit\u00e9s est devenue un imp\u00e9ratif pour rester comp\u00e9titif. Les marketplaces B2B<\/a> \u00e9mergent comme des solutions incontournables pour connecter les vendeurs et les acheteurs de mani\u00e8re efficace et transparente. Dans cet article, nous explorerons les avantages de la digitalisation pour les entreprises B2B et mettrons en lumi\u00e8re cinq fonctionnalit\u00e9s essentielles qui garantiront le succ\u00e8s de votre plateforme e-commerce B2B.<\/a><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\r\n\r\n\t\t\r\n\t\tPourquoi Cr\u00e9er votre marketplace ou votre plateforme e-commerce en B2B ?\t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La digitalisation offre aux entreprises B2B une multitude d’avantages, notamment celui d’automatiser des t\u00e2ches \u00e0 faible valeur ajout\u00e9 pour vos commerciaux et vos ADVs<\/p>

\u00c9largissement du stock et du r\u00e9f\u00e9rentiel produit : <\/strong>\u00a0Cr\u00e9er votre marketplace B2B vous permet de vendre plus sans risque de stock. Le chiffre d’affaires r\u00e9alis\u00e9 est de la pure marge directe \u00e0 votre activit\u00e9.\u00a0<\/p>

Optimisation des processus :<\/strong> Les outils digitaux dans les mains des commerciaux leur permettent d’augmenter les r\u00e9assort et de ne plus rater une vente. La digitalisation permet notamment d’automatiser de nombreux processus \u00e0 faible valeur ajout\u00e9e, tels que la gestion des commandes, des paiements et de la logistique, ce qui am\u00e9liore l’efficacit\u00e9 op\u00e9rationnelle. Vos \u00e9quipes peuvent donc se concentrer sur les t\u00e2ches \u00e0 forte valeur ajout\u00e9e.\u00a0<\/p>

Am\u00e9lioration de l’exp\u00e9rience client :<\/strong> En offrant une plateforme conviviale et intuitive, vous am\u00e9liorez l’exp\u00e9rience d’achat de vos clients, ce qui favorise la fid\u00e9lisation et les recommandations. Une \u00e9tude d’Accenture montre que\u00a083% des acheteurs professionnels souhaitent disposer d’une vari\u00e9t\u00e9 de choix de produits et que 84% veulent b\u00e9n\u00e9ficier de prix attractifs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n\t\t\t\t\t\t\tWISHIBAM\t\t\t\t\t<\/h5>\r\n\t\t\t\t\t

Editeur de solution SaaS pour marketplace<\/a><\/p><\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\r\n\t\t\r\n\t\t5 fonctionnalit\u00e9s cl\u00e9fs pour une marketplace B2B performante\t<\/h2>\r\n\t\t\t\t\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cr\u00e9er une marketplace B2B ou une plateforme e-commerce vous permet d’\u00e9largir votre gamme de produit \u00e0 vendre \u00e0 vos clients professionnels, sans prendre de risque de stock. Mais ce n’est pas suffisant puisque les fonctionnalit\u00e9s clefs d\u00e9crites ci-dessous sont essentiels \u00e0 la r\u00e9ussite d’un projet.<\/strong><\/p>

La Gestion du Paiement Diff\u00e9r\u00e9 :<\/strong> Une fonctionnalit\u00e9 cruciale pour les marketplaces B2B est la gestion du paiement diff\u00e9r\u00e9. Cette fonction permet aux vendeurs de recevoir des commandes avant m\u00eame que le r\u00e8glement ne soit effectu\u00e9. L’op\u00e9rateur de la marketplace doit garantir la rentabilit\u00e9 et la r\u00e9putation en g\u00e9rant efficacement les transactions et en attribuant les modalit\u00e9s de paiement.<\/p>

Nous travaillons avec Stripe & Adyen pour offrir \u00e0 nos clients un panel large de moyen de paiement, et \u00e7a marche !<\/p>

La Validation du Donneur d’Ordre :<\/strong> Une autre fonctionnalit\u00e9 importante est la validation du donneur d’ordre. Cette fonction permet \u00e0 la marketplace de g\u00e9rer diff\u00e9rents acc\u00e8s et droits selon le type d’utilisateur, ce qui offre une vision d’ensemble des comptes et renforce la s\u00e9curit\u00e9 des transactions. Le petit plus, chacun a les acc\u00e8s qui l’int\u00e9resse, les plateformes sont simples, intuitives, personne n’est perdu !<\/p>

La gestion des Prix et des R\u00e9ductions :<\/strong> La gestion des prix et des r\u00e9ductions est essentielle pour fid\u00e9liser les clients et stimuler les ventes. La marketplace doit pouvoir identifier les clients fid\u00e8les, proposer des tarifs adapt\u00e9s et g\u00e9rer les remises exceptionnelles et les variations de prix en fonction des volumes d’achat. Les clients professionnels recherche du prix et de la reconnaissance, un peu comme pour les clients B2C.<\/p>

La Gestion de la Livraison :<\/strong> Une bonne gestion de la livraison est cruciale pour garantir la satisfaction des clients. La marketplace doit proposer des options de livraison flexibles, des tarifs vari\u00e9s en fonction des volumes et des modes de livraison, ainsi qu’une gestion efficace des stocks.<\/p>

La Gestion Multilingue :<\/strong> Enfin, pour s’ouvrir \u00e0 l’international, une marketplace B2B doit offrir une gestion multilingue fluide, ainsi que la prise en charge des diff\u00e9rentes devises et des r\u00e8gles du commerce international.<\/p>

Pour faire simple, la nouvelle g\u00e9n\u00e9ration d’acheteur en Europe s’est habitu\u00e9 \u00e0 la vente en ligne. La digitalisation de l’activit\u00e9 B2B ne vise pas \u00e0 remplacer les \u00e9quipes mais plut\u00f4t \u00e0 les rendre plus efficace. S’\u00e9quiper c’est rester comp\u00e9titives dans un environnement en constante \u00e9volution. En digitalisant votre processus de vente vous maximisez vos opportunit\u00e9s commerciales, am\u00e9liorez l’exp\u00e9rience client. Enfin, dans un contexte \u00e9conomique compliqu\u00e9 o\u00f9 les budgets de communication sont resserr\u00e9s, le num\u00e9rique permet de mettre en place des campagnes d’acquisition qui convertiront tout de suite vos visiteurs en clients.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n\t\r\n\r\n\t\t\r\n\t\t\r\n\t\t\r\n\t\tEn savoir plus sur nos produits\t\t<\/span>\r\n\r\n\t\t\t<\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Pourquoi digitaliser votre processus de ventes aupr\u00e8s de vos clients professionnels ? Quelles sont les fonctionnalit\u00e9s cl\u00e9s ? Vous saurez tout !<\/p>","protected":false},"author":6,"featured_media":80101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[69],"tags":[88],"class_list":["post-80099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-business"],"yoast_head":"\nCr\u00e9er une marketplace B2B pour transformer votre entreprise<\/title>\n<meta name=\"description\" content=\"Cr\u00e9er votre marketplace B2B et d\u00e9couvrez les avantages de la digitalisation pour votre activit\u00e9. 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