{"id":82223,"date":"2025-08-01T17:49:07","date_gmt":"2025-08-01T15:49:07","guid":{"rendered":"https:\/\/wishibam.com\/?p=82223"},"modified":"2025-08-01T17:49:07","modified_gmt":"2025-08-01T15:49:07","slug":"malls-critical-shift","status":"publish","type":"post","link":"https:\/\/wishibam.com\/en\/malls-critical-shift\/","title":{"rendered":"Shopping Malls: 5 Critical Shifts You Can&#8217;t Ignore"},"content":{"rendered":"<article class=\"wishibam-article\">\n<style>\n:root{\n--wish-primary:#00B5B8;\n--wish-dark:#002A3A;\n--wish-light:#F9FBFA;\n}\nbody{background:var(--wish-light);color:var(--wish-dark);font-family:\"Montserrat\",Arial,sans-serif;}\n.wish-title{color:var(--wish-primary);font-size:1.75rem;margin:0 0 1rem;}\n.wish-h2{color:var(--wish-dark);font-size:1.25rem;margin:1.25rem 0 .75rem;}\n.wish-h3{color:var(--wish-dark);font-size:1.1rem;margin:1rem 0 .5rem;}\np{line-height:1.6;margin:0 0 1rem;}\nul{list-style:square;margin:0 0 1rem 1.25rem;padding:0;}\nul li{margin:.5rem 0;}\na{color:var(--wish-primary);text-decoration:none;}\na:hover{text-decoration:underline;}\ndetails.wish-faq{border:1px solid #e3e3e3;border-radius:6px;padding:.5rem;margin:1rem 0;background:#fff;}\ndetails.wish-faq summary{font-weight:600;cursor:pointer;list-style:none;}\ndetails.wish-faq[open] summary{color:var(--wish-primary);}\n.wish-card{background:#fff;border:1px solid #e5e5e5;border-radius:8px;box-shadow:0 2px 4px rgba(0,0,0,.05);padding:1.25rem;margin:1.5rem 0;}\nblockquote{border-left:4px solid var(--wish-primary);padding:.25rem 1rem;font-style:italic;margin:1rem 0;background:#f2fefe;}\n<\/style>\n<h1 class=\"wish-title\">Shopping Malls: 5 Transformations You Need to Know Before 2025<\/h1>\n<p><em>By Charlotte Journo-Baur, founder of WISHIBAM<\/em><\/p>\n<p>Let\u2019s face it: retail is weathering an unprecedented storm. When I founded WISHIBAM in 2016, I already sensed that shopping malls would need to reinvent themselves or disappear. Eight years later, this intuition has become an unyielding reality. Between the rise of e-commerce giants, successive crises, and the radical evolution of consumer expectations, the traditional \u201ctemple of consumption\u201d model has run its course.<\/p>\n<p>But contrary to the doomsayers predicting the end of physical spaces, I see a fascinating metamorphosis emerging: shopping malls aren\u2019t dying &mdash; they\u2019re transforming into genuine living spaces. This mutation isn\u2019t cosmetic \u2014 it\u2019s existential. And it may represent the greatest opportunity this decade for retail players who know how to seize it.<\/p>\n<section class=\"wish-card\">\n<p>In this article, I\u2019ll explore how shopping malls are evolving from simple shopping destinations to versatile living spaces, what challenges this transformation entails, and how your business can not only survive but thrive in this new paradigm. Get ready to discover why 2025 will be the pivotal year for this retail revolution, and how to position yourself now to take advantage of it.<\/p>\n<\/section>\n<h2 class=\"wish-h2\">A Metamorphosis Accelerated by Consumer Expectations<\/h2>\n<h3 class=\"wish-h3\">From Consumption to Experience: What Visitors Really Want in 2025<\/h3>\n<p>The numbers are unforgiving: 72% of French consumers now prefer places that offer more than just shopping (Xerfi, 2024). I\u2019ve witnessed this firsthand during visits to more than 200 shopping centers across Europe in recent years \u2014 the 2025 consumer no longer visits merely to buy, but to experience something.<\/p>\n<p>This evolution in expectations isn\u2019t a passing whim. It reflects a profound transformation in our relationship with consumption. Yesterday\u2019s shopping mall \u2014 a lineup of stores under one roof \u2014 is giving way to a hybrid ecosystem where shopping, dining, leisure, work, and services naturally blend together.<\/p>\n<ul>\n<li>Next-generation food courts become destinations in their own right, like at Westfield Forum des Halles where the gastronomic offerings attract even non-shoppers.<\/li>\n<li>Coworking spaces are now fixtures in malls, supporting new hybrid work models \u2014 as seen at Confluence in Lyon, where former retail areas have become bustling shared workspaces.<\/li>\n<li>Wellness and leisure zones, such as Cap3000\u2019s premium fitness space or Polygone Riviera\u2019s contemporary art trail, don\u2019t just diversify offerings\u2014they completely redefine purpose.<\/li>\n<\/ul>\n<h3 class=\"wish-h3\">The Shopping Mall as the Beating Heart of Cities<\/h3>\n<p>I\u2019ve always been convinced that shopping malls could play a much more ambitious role than simply being selling machines. They have the potential to become true urban nerve centers \u2014 places where social bonds are woven and strengthened.<\/p>\n<p>This social dimension is now central to the strategy of successful centers. Local activities, cultural events, and even the integration of public services transform these spaces into village squares for the contemporary era. When Westfield organizes free concerts, exhibitions, or children\u2019s workshops, it isn\u2019t just about driving traffic; it\u2019s about embedding itself deeply in the local community.<\/p>\n<ul>\n<li><strong>La Part-Dieu, Lyon:<\/strong> After renovation, the center integrated a media library, community spaces, and access to municipal services \u2014 resulting in a 17% footfall increase and visits extended by 45 minutes.<\/li>\n<li><strong>Cap3000, Nice:<\/strong> Its seasonal event program has made it an \u201curban village,\u201d reinforcing the center\u2019s role as a community hub.<\/li>\n<\/ul>\n<p>In a world where purchases can be made with a few clicks from your couch, only a rich, human, and community experience can truly justify physical travel.<\/p>\n<h2 class=\"wish-h2\">The Hidden Challenges Behind This Transformation<\/h2>\n<h3 class=\"wish-h3\">A Costly but Necessary Mutation<\/h3>\n<p>Let\u2019s be honest: transforming a traditional shopping mall into a multifunctional living space represents a considerable investment. Physical renovations, digitalization, and new staff training can be daunting.<\/p>\n<blockquote><p>\nEach euro invested in improving customer experience generates up to 3 euros in additional revenue (CBRE, 2024). The economic equation is therefore favorable in the medium term, even if the initial effort is substantial.\n<\/p><\/blockquote>\n<ul>\n<li>Renovation of Westfield Les 4 Temps exceeded 80 million euros, leading to 22% more footfall and an 18% higher basket size.<\/li>\n<li>Unibail-Rodamco-Westfield\u2019s digitalization efforts paid for themselves within 18 months.<\/li>\n<li>Centers focused on staff training and customer personalization see loyalty rates 30% above sector averages.<\/li>\n<\/ul>\n<p>This mutation is not a luxury but a vital necessity. Remaining static is not an option.<\/p>\n<h3 class=\"wish-h3\">Sovereign Omnichannel as a Lever for Sustainable Performance<\/h3>\n<p>The future of malls isn\u2019t only physical. The true revolution is in creating seamless bridges between physical and digital. This is what I call <strong>sovereign omnichannel<\/strong> \u2014 where the shopping center maintains full control of its customer relationships across all channels.<\/p>\n<section class=\"wish-card\">\n<p>\n<strong>Proprietary marketplaces<\/strong> are key tools for this strategy. Unlike third-party platforms, they let centers and retailers own the relationship and the data, while offering the convenience of e-commerce.\n<\/p>\n<\/section>\n<ul>\n<li>Shopping centers implementing their own marketplace see a 15% rise in total turnover (online + offline) and a 23% increase in footfall.<\/li>\n<li>At Carr\u00e9 S\u00e9nart, digitalizing 200+ shops via WISHIBAM led to: 68% of online visitors visiting physical stores, and increased additional online revenue.<\/li>\n<li>This approach lets independent retailers benefit from collective digital traffic while preserving their identity and direct customer bond.<\/li>\n<\/ul>\n<p>Sovereign omnichannel is not just technical \u2014 it\u2019s a strategic choice about who will control tomorrow\u2019s customer relationship and data ecosystem.<\/p>\n<h2 class=\"wish-h2\">Rethinking Retail\u2019s Role in Society<\/h2>\n<h3 class=\"wish-h3\">Toward a More Human, Local, and Sustainable Model<\/h3>\n<p>This transformation goes far beyond commerce \u2014 it is a profound redefinition of retail\u2019s social role. Consumers don\u2019t just want products; they want meaning. Shopping malls are poised to become actors of positive change.<\/p>\n<ul>\n<li><strong>Short supply chains:<\/strong> Malls like Polygone in Montpellier dedicate space to local producers, reinforcing local economic links. 68% of French people want their center to support local businesses (OpinionWay, 2024).<\/li>\n<li><strong>Circular economy:<\/strong> From second-hand corners to recycling workshops, malls are turning into circular hubs, like the \u201cRecycling Corner\u201d at Italie 2 (Paris) which draws 2,000+ visitors\/month.<\/li>\n<li><strong>Local job creation:<\/strong> Annecy\u2019s Courier center incubated local merchants, creating 15 new businesses and 47 jobs in 2 years by offering moderate rents and tailored support.<\/li>\n<\/ul>\n<p>This new approach restores retail\u2019s original function: to be a place of exchange and community, embedded in its territory.<\/p>\n<h3 class=\"wish-h3\">What Professionals Must Do Now<\/h3>\n<p>Standing still is not an option. For retail professionals, three actions are essential:<\/p>\n<ul>\n<li><strong>Listen actively:<\/strong> Build continuous listening mechanisms for visitors, non-visitors, and merchants to reveal surprising insights. Even air conditioning quality can be a decisive asset!<\/li>\n<li><strong>Equip with the right digital tools:<\/strong> Digital transformation is vital, not optional. Opt for platforms that safeguard your customer data and direct relationship.<\/li>\n<li><strong>Co-construct with the local ecosystem:<\/strong> Invite merchants, associations, and authorities to actively shape strategy, as seen with the \u201cstakeholder council\u201d at Westfield V\u00e9lizy 2 (+12% footfall in a year).<\/li>\n<\/ul>\n<section class=\"wish-card\">\n<p>\nChoosing WISHIBAM means betting on a more resilient, human, and sovereign retail model. Our solutions reinvent the relationship between centers, merchants, and visitors, blending online and offline, valuing local businesses, and reinstituting centers as drivers of collective success.\n<\/p>\n<\/section>\n<blockquote><p>\nThe transformation of shopping malls into living spaces isn\u2019t just an evolution \u2014 it\u2019s a revolution. And, like any revolution, it will create both winners and losers. It\u2019s up to you to choose your side.\n<\/p><\/blockquote>\n<h2 class=\"wish-h2\">FAQ: Shopping Malls \u2013 From Shopping Destinations to Living Spaces<\/h2>\n<details class=\"wish-faq\">\n<summary>Why must shopping malls transform into living spaces?<\/summary>\n<p>\nFaced with e-commerce competition and evolving consumer expectations, shopping malls must offer more than just shopping. 72% of French consumers now prefer places that offer complete experiences combining shopping, dining, leisure, and services.\n<\/p>\n<\/details>\n<details class=\"wish-faq\">\n<summary>What new spaces are emerging in modern shopping malls?<\/summary>\n<p>\nShopping malls now integrate premium food courts, coworking spaces, leisure areas (cinemas, gyms, children\u2019s spaces), public services, cultural venues, and even green spaces. This diversification responds to new visitor expectations seeking complete experiences.\n<\/p>\n<\/details>\n<details class=\"wish-faq\">\n<summary>What\u2019s the return on investment for transforming a shopping mall into a living space?<\/summary>\n<p>\nAccording to a 2024 CBRE study, each euro invested in improving customer experience generates up to 3 euros in additional revenue. Centers that have undertaken this transformation observe an average 15-22% increase in footfall and an 18% increase in average basket size.\n<\/p>\n<\/details>\n<details class=\"wish-faq\">\n<summary>How can omnichannel benefit shopping malls?<\/summary>\n<p>\nSovereign omnichannel, particularly via proprietary marketplaces like those developed by WISHIBAM, allows shopping centers to digitalize their offering while maintaining control of the customer relationship. Centers adopting this approach see an average 15% increase in overall turnover and a 23% increase in physical footfall.\n<\/p>\n<\/details>\n<details class=\"wish-faq\">\n<summary>What role can shopping malls play in sustainable development?<\/summary>\n<p>\nShopping malls can become major actors in ecological transition by promoting short supply chains, integrating circular economy principles (second-hand, repair, recycling), supporting local employment, and adopting more environmentally friendly construction and operation practices.\n<\/p>\n<\/details>\n<details class=\"wish-faq\">\n<summary>How can shopping malls support local businesses?<\/summary>\n<p>\nShopping malls can support local businesses by offering spaces at moderate rents, creating incubators for local entrepreneurs, integrating them into their digital marketplaces, and organizing events showcasing local expertise. 68% of French people want their shopping center to support local businesses.\n<\/p>\n<\/details>\n<details class=\"wish-faq\">\n<summary>What are the three priority actions for a shopping mall wanting to reinvent itself?<\/summary>\n<p>\nThe three priority actions are: 1) Implement active listening mechanisms for visitors and stakeholders, 2) Equip yourself with digital tools allowing you to maintain control of your customer relationship, such as proprietary marketplaces, 3) Co-construct your strategy with the local ecosystem (merchants, visitors, associations, local authorities).\n<\/p>\n<\/details>\n<\/article>","protected":false},"excerpt":{"rendered":"<p>Shopping Malls: 5 Transformations You Need to Know Before 2025 By Charlotte Journo-Baur, founder of WISHIBAM Let\u2019s face it: retail&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[69,71],"tags":[84,87,85],"class_list":["post-82223","post","type-post","status-publish","format-standard","hentry","category-articles","category-documentation","tag-consommation","tag-retail","tag-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopping Malls: 5 Critical Shifts You Can&#039;t Ignore | Wishibam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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