5 Unexpected Reasons to Adopt an OMS and Boost Your Profits Now!
In a landscape where margins are shrinking and every euro counts, retailers face THE strategic question: can an OMS improve store profitability? The short answer? Absolutely. But not for the reasons you might think.
While many chains still believe that digitalizing their points of sale means installing tablets or creating an e-commerce site, the true retail champions now realize an Order Management System (OMS) is much more than a technical tool. It’s a profitability accelerator that radically transforms the economic equation of your stores.
In this article, discover the concrete, quantified, and sometimes counterintuitive levers that make an OMS the most profitable investment for 2025. Learn how to optimize your inventory, reduce hidden costs, and above all, how to transform each point of sale into an omnichannel performance hub.
Understanding OMS and Its Impact on Retail
What Is an OMS and Why Is It Crucial?
Let’s start by demystifying this term. An Order Management System is the operational brain of your retail setup. Imagine a conductor coordinating in real time all your orders—from your website, app, marketplaces, or physical stores. The OMS instantly decides which inventory to utilize, which delivery method to offer, and how to optimize each transaction for both your margin and the customer experience.
An OMS isn’t just about “order management.” It orchestrates your omnichannel value chain. According to a 2024 Gartner study, 78% of retailers who deployed an advanced OMS report a boost in product availability rates exceeding 15%. Even more striking: McKinsey found that chains using a high-performance OMS reduced their logistics costs by 12 to 18%.
The context has changed: Your customers no longer think in “online” or “offline”—they just want to buy where and when they want, and receive how they want. Without an OMS, you’re navigating in the dark. With an OMS, you pilot with precision—and in 2025, not having one is like managing a vehicle fleet without GPS: technically possible, economically suicidal.
OMS as a Profitability Lever
Let’s talk about the numbers. An OMS translates into profit through three often underestimated mechanisms:
- Inventory Optimization: Transform every stock point into a resource for the network. No more stock sitting in Lille while a customer is searching in Paris. Unified order management solutions, like at Décathlon, have cut stockouts by 23% and boosted overall conversion rates by 17%.
- Reduction in Logistics Costs: A smart OMS calculates the most economical fulfillment scenario for every order (ship-from-warehouse, ship-from-store, click & collect…)—a ready-to-wear chain saved €140,000 a year simply by optimizing order routing.
- Valorization of Dormant Stock: An OMS makes “hidden” inventory visible across all sales channels, increasing your chances to sell at full margin.
The Tangible Benefits of an OMS for Stores
Improving Customer Experience
What truly makes a difference on the ground? Customer experience. With an OMS, a salesperson instantly checks availability across the network and offers alternatives like home delivery or pickup in 24h—frustration turns to satisfaction.
A 2024 Salesforce study found 73% of consumers say customer experience impacts their purchase decisions, and 65% find it more influential than targeted ads. Your OMS becomes your best seller.
Feedback from a cosmetics retail director: before OMS, store staff wasted time calling other stores. Now, everything is visible in one click. The result? Customer satisfaction rate jumped 28 points in six months and average basket grew by 15%.
- Omnichannel is now required—customers want full buying and return flexibility.
- Without an OMS, these journeys are operational nightmares.
- With an OMS, they become value and loyalty drivers.
Increasing Sales and Fostering Loyalty
How exactly does an OMS boost sales and loyalty?
- Ship-from-Store: Transform each store into a mini-warehouse. Customers get faster delivery, you move local inventory, and cut transportation costs. One French sports chain saw a 22% increase in online sales with this strategy alone.
- Optimized Click-and-Collect: With OMS, the in-store pickup process is seamless. 35% of click-and-collect visitors make an extra purchase in store (2023 IFOP study).
- Endless aisle: Your store can sell the entire catalog—no sale lost to out-of-stocks. A home décor retailer saw revenue per sqm rise by 31%.
Loyalty follows. Omnichannel customers spend more and remain more loyal. Harvard Business Review reports omnichannel shoppers spend 4% more in store, 10% more online, and have a 23% higher retention rate.
Wishibam, the Ideal Partner for Sovereign Omnichannel Digitalization
Why Choose Wishibam?
Wishibam is purpose-built for European retailers—by retail experts, not just software coders. Agile, sovereign, fast to deploy, and natively compatible with your ERP, CRM, POS, or e-commerce solution, with total support and training included.
- Deployment in weeks, not months.
- Intuitive interface requiring minimal training.
- Transparent, all-inclusive pricing for retailers of any size—no surprises.
Testimonials and Success Stories
Numbers speak louder than promises.
- Fashion chain with 45 stores:
- Online stockout rate divided by 3.
- Delivery costs down 22%.
- Customer satisfaction up 34 points.
- €1.2M reduction in dormant stock, €180,000 saved annually on shipping, 27% increase in online sales. ROI in under 9 months.
- Sports/leisure chain:
- 15% reduction in working capital needs.
- 19% increase in inventory turnover rate.
- First time in 10 years their CFO has seen such a direct, measurable impact from digital transformation.
- Cultural goods, cosmetics, home décor chains:
- +23% average basket via endless aisle.
- -31% customer returns through flexible OMS return options.
- Sales staff become real omnichannel advisors, offering the full catalog on a tablet.
The feedback? The OMS is not a tech gadget, but a catalyst for transformation—across sales, logistics, marketing, and management.
At Wishibam, we don’t just sell technology, we support transformation. Dozens of retailers have taken the leap. Why not you?
Conclusion
Can an OMS improve profitability? The only question is by how much and how quickly. Retailers who adopt it record measurable gains: cost reductions, sales increases, improved satisfaction, and inventory optimization. The OMS is a strategic investment paying off in quarters, not years.
As competition intensifies and customer demands rise, the OMS transforms your stores into omnichannel powerhouses, valorizes your inventory, streamlines your operations, and builds loyalty.
At Wishibam, our mission is to empower European retailers to rival global e-commerce leaders. The future is omnichannel, agile, and centered on customer experience.
If you still hesitate, ask yourself:
- Are you losing sales to stockouts?
- Are logistics costs under control?
- Can customers buy and return seamlessly?
- Do your teams see your entire inventory?
If even one answer is “no,” you have your answer!
Retail is reinventing itself. Today’s well-equipped players are tomorrow’s leaders. The others? They’ll watch the train go by, wondering what happened.
Charlotte Journo-Baur
Founder of WISHIBAM
FAQ: Everything You Need to Know About OMS and Store Profitability
Is an OMS reserved for large chains or can SMEs also benefit?
Absolutely not. Modern OMS solutions like Wishibam adapt to all sizes. Even with 5 stores, you’ll see immediate efficiency gains and an improved omnichannel experience. ROI is often faster for medium-sized businesses.
How long does it take to deploy an OMS and see the first results?
With Wishibam, expect deployment within 6–12 weeks, depending on your IT setup. Initial benefits—like fewer stockouts and better service—appear in the first month. Full ROI is typically 9–15 months.
What are the hidden costs of an OMS to watch out for?
Hidden costs usually relate to integrations, training, and maintenance. Wishibam opts for all-inclusive pricing covering support, updates, and assistance. Beware of competitors who bill extra per connector or support hour.
Can an OMS work with my current ERP and e-commerce solution?
Yes! This is crucial. Wishibam has native connectors for all major ERPs (SAP, Dynamics, Sage) and e-commerce platforms (Shopify, PrestaShop, Magento, WooCommerce). No need to change your ecosystem.
How do I measure an OMS’s impact on my store profitability?
Track product availability, stockout rates, logistics costs per order, conversion rates (online/offline), average basket, customer return rates, and dormant stock. Wishibam provides a real-time dashboard with these KPIs and helps you measure precise ROI.
What’s the difference between an OMS and a simple inventory management system?
Inventory management (WMS) focuses on warehousing and movement. The OMS orchestrates the order life cycle—from intake to delivery—including intelligent inventory allocation, routing, and returns. The OMS is the strategic brain; the WMS, the operational arm. Both are complementary.
Does Wishibam offer a sovereign solution compliant with GDPR?
Absolutely. Our solution is hosted in Europe, on French servers, fully GDPR compliant. Your data always remains under European sovereignty—critical for retailers concerned with data protection.
Can I test an OMS before committing?
Wishibam systematically offers a POC (Proof of Concept) to test the solution on a limited scope before rolling out. This secures your investment and allows teams to adopt gradually. The best proof? Real-world results.