Marques Avenue: A New Era in Discount Shopping, Powered by Wishibam
At Wishibam, we are dedicated to bridging the gap between brick-and-mortar and online retail, enhancing the shopping experience for both consumers and brands. We are excited to share the latest developments in the retail industry, with a specific focus on Marques Avenue, the leader in discount sales.
Innovative Solutions for Modern Shoppers
As inflation continues to affect consumer spending, the appeal of discounted brand-name products has never been greater. Marques Avenue, operated by Mata Capital, offers a solution through its outlet centers. These centers, located throughout France, offer discounts of at least 30% on top brands such as Gérard Darel, Clarks, Tommy Hilfiger, Kusmi Tea, and Jacadi. These products are not secondhand but come from last year’s collections, ensuring quality and value.
“The products sold are from last year’s collections. In addition to the permanent 30% discount, there may be additional discounts during peak periods in April and October, known as ‘Remarkable Days’” says Renaud Maret, president of Marques Avenue.
Expanding Accessibility Through E-commerce
Recognizing the growing trend toward online shopping, Mata Capital has launched an e-commerce platform for Marques Avenue, which has been operational since May 16. This platform offers over 4,000 products, with plans to continually expand the range of brands available. Customers can now enjoy the convenience of reserving products online and choosing from multiple delivery options, including in-store pickup, pickup locations, or direct home delivery.
“Consumers are willing to travel 90 minutes to visit our centers,” Maret adds. In 2023, 12 to 13 million French people visited these outlets, a 7% increase from 2022. Although visitor numbers declined slightly in early 2024, sales remained strong. “We are driven by inflation and the resilience of the clearance model,” Maret confirms.
Future Growth and Development
Mata Capital is committed to expanding its network of outlets, with plans to open new centers within the next 18 to 24 months. Potential locations include city centers and areas in southern France that are seeking revitalization. This expansion aligns with Wishibam’s mission to support sustainable growth and digital transformation for retailers and real estate companies.
By sharing these advancements, we at Wishibam aim to highlight how innovative retail solutions can provide significant benefits to both consumers and brands, ensuring that everyone can enjoy high-quality products at affordable prices.
For more detailed insights, please refer to the original article, “Marques Avenue: How the leader in clearance sales guarantees you brand-name items at 30% off,” by Capital here.
