Helsinki Outlet, a renowned retail hub home to over 40 brand stores in “The Village,” is excited to unveil its collaboration with Wishibam and Coniq, aimed at enhancing the customer experience. 

After four months of work, the project was successfully launched. Today, more than 50% of brands are selling products online that are available at the outlet.

The revamped program will introduce an advanced white-label app and a new website, leveraging Coniq’s customer engagement platform and Wishibam’s system to serve Helsinki Outlet’s loyal customer base.

The launch of a user-friendly app, featuring receipt-scanning capabilities, aims to streamline user engagement and enhance customer satisfaction, fostering stronger connections with shoppers in Helsinki. The decision to partner with Coniq stemmed from the goal of seamless customer communication, made possible by a unified customer interface and the ability to synchronize loyalty transactions with their communication platform. Coniq’s integration with Helsinki Outlet’s upcoming e-commerce platform, powered by Wishibam, adds another dimension to the collaboration, promising an efficient loyalty solution for Helsinki Outlet.

Wishibam’s pioneering platform bridges the online and physical retail worlds, enabling outlet retailers to offer products in real time while providing customers with the convenience of outlet prices, product availability, and flexible delivery options such as click-and-collect and home delivery. This disruptive model has already proven successful with industry leaders such as Compagnie de Phalsbourg and VIA Outlets, significantly improving customer satisfaction and boosting brand sales.

Charlotte Journo-Baur, CEO of Wishibam, expressed pride in partnering with Coniq for the launch of Helsinki Outlet’s revamped “Friends” program.“By leveraging Coniq’s single customer view, Wishibam aims to deliver an unparalleled experience that exceeds customer expectations. We are poised to set a new standard for omnichannel experiences, driving customer engagement and loyalty.”

Ben Chesser, CEO of Coniq, echoed the enthusiasm for the collaboration, stating, “We are honored to collaborate with Helsinki Outlet in revolutionizing their existing loyalty solution and look forward to helping them create memorable retail experiences for their shoppers.”

Coniq’s expertise in mixed-use retail environments, encompassing marketing automation and data capture, ensures efficiency for both retailers and shoppers. Helsinki Outlet will gain valuable insights into member purchase data, enabling targeted communication and personalized customer experiences. Coniq’s technology will also play a pivotal role in monitoring membership volumes, tracking repeat shoppers, and understanding customer behaviors. Implementing Wishibam’s technology ensures a seamless omnichannel experience, with the potential to increase customer acquisition and enhance satisfaction.

Jenny Hollmén, Head of Marketing at Helsinki Outlet, shared her excitement, stating, “This strategic collaboration marks a significant milestone for Helsinki Outlet, ushering us into a new era of seamless integration and personalized customer experiences. We selected Wishibam and Coniq for their commitment to delivering innovative solutions that empower our Outlet Brand Partners to thrive in an increasingly competitive landscape.”

About Helsinki Outlet: Helsinki Outlet is a premier shopping village located in the Finnish capital, featuring over 40 brand stores and restaurants and offering a diverse selection of high-quality international and Finnish brands. Shoppers can enjoy discounts ranging from 30% to 70% off retail prices. Conveniently located near major highways and the airport, the outlet village provides guests with unique shopping experiences.