7 Reasons Why Wishibam’s Modularity Deploys Twice as Fast as Traditional OMS
By Charlotte Journo-Baur, Founder of WISHIBAM
In the retail sector, where every day lost in technological deployment represents significant revenue loss, time-to-market has become crucial. I founded Wishibam with one conviction: retailers can no longer afford to wait 12-18 months to deploy an omnichannel solution. This reality became evident after speaking with dozens of digital directors frustrated by the rigidity of traditional OMS systems.
Modularity isn’t just a technical argument—it’s a decisive strategic advantage. When a major Parisian department store confided they had abandoned an OMS project after 9 months of unsuccessful integration and €400,000 in wasted investment, I understood that our modular approach addressed a vital market need. According to a 2023 McKinsey study, 67% of digital transformation projects in retail exceed their initial timeframes by more than 40%.
So how does Wishibam’s modularity concretely improve deployment compared to traditional OMS? This article reveals the mechanisms that allow our clients to halve their production timelines while maximizing ROI from the first weeks.
A Modular Architecture Designed for Today’s Retail Challenges
A Sovereign, Scalable Solution Free from Cloud Giant Dependencies
Technological independence is no longer a luxury but a strategic necessity. Wishibam deliberately built its infrastructure on European servers, ensuring total GDPR compliance and complete control over customer data. This digital sovereignty offers a major competitive advantage against American solutions that, while initially attractive, often create problematic long-term dependencies.
“During a project with a fashion retailer who, after investing in an American OMS, faced 30% price hikes over two years, I saw firsthand the costly consequences of technological dependency. With no alternative, the retailer was forced to comply.”
Our modular approach avoids this trap. Each functional component of Wishibam—inventory management, order orchestration, click & collect, ship-from-store—can be activated independently. This flexibility adapts the solution to each retailer’s specific needs without imposing superfluous features.
Real Case: A digital director of a 120-store chain recently explained they saved nearly 40% of their initial budget by activating only the modules truly useful for their business.
But modularity isn’t just about cost savings—it’s also a guarantee of scalability. When needs change—as they constantly do in retail—you simply add or remove components without disrupting the entire architecture.
Seamless Integration with Retailers’ Existing Systems
Heterogeneous information systems are the rule in retail, not the exception. A large group might simultaneously use SAP, Oracle, Microsoft, and numerous internally developed solutions—this complexity often becomes the main barrier to adopting new technologies.
Wishibam was designed to integrate harmoniously into these disparate environments. Our platform features open, documented APIs and ready-to-use connectors for major ERPs, CRMs, and CMSs. This “plug and play” approach reduces integration timelines dramatically.
- For a multi-sport retailer operating 85 stores, integrating our ship-from-store module took only 6 weeks, compared to 4 months with a traditional OMS.
- Our clients see an average time-to-market reduced by 40% versus competing solutions.
The difference: Wishibam adapts to existing systems rather than demanding their replacement.
Our retail expert team actively maps business processes to identify friction and propose tailored solutions—ensuring technology truly serves the business, never the other way around.
Accelerated Deployment, Optimized for Omnichannel Performance
Implementation Timelines Cut in Half Thanks to a Modular Approach
In retail, time is more than money—it’s opportunity. Each day gained on deployment brings a valuable competitive advantage, and Wishibam’s modular approach enables just that.
- A regional shopping center deployed click & collect in 8 weeks (vs. 9-12 months for a traditional OMS), generating immediate revenue and progressively rolling out additional modules like e-reservation and ship-from-store.
Some of our clients became operational in under 3 months, compared to the minimum 6-12 months usually required.
- Ability to prioritize high-value modules
- No technical dependencies between features
- Agile methodology with 2-3 week sprints
- Pre-configured setups for rapid activation
“With our previous OMS, we felt like we were building an ocean liner—long, costly, difficult to maneuver. With Wishibam, we’re assembling speedboats—fast, agile, and easily replaceable if needed.”
— Innovation Director, national retailer
This agility quickly translates to business impact, especially as consumer expectations change at lightning speed.
Scalability Designed to Support Retailer Growth
Expansion is central to many retailers. Whether launching new stores, integrating acquisitions, or developing internationally, technology must keep up.
Wishibam’s modularity enables:
- Central management of multiple entities: stores, brands, countries, or marketplaces
- Distinct business rules for each brand or entity if required, with centralized administration for cost efficiency
- Handling of seasonal peaks (e.g. Black Friday, Christmas) via elastic infrastructure without degradation
Client Example: A fashion group managing 5 brands unified their omnichannel management while preserving each brand’s uniqueness—each retaining specific business logic and customer experience, yet benefiting from streamlined, cost-efficient admin.
Even commercially, scalability is embedded: our “pay as you grow” pricing aligns with the client’s activity volume, removing barriers to digital transformation for retailers of any size.
“With our old system, every evolution meant a new project, a new negotiation, a new budget. With Wishibam, costs are predictable, which makes planning and investment decisions much easier.”
— Financial Director, retail chain
Enhanced Customer and Employee Experience Through Modularity
An Omnichannel Promise Kept, Without Customer Friction
Omnichannel is now compulsory—yet many retailers fail to make it seamless. Wishibam’s modularity delivers on the promise by synchronizing inventory, orders, and customer data in real time across every touchpoint.
- When a customer reserves online to try in-store, Wishibam ensures product availability upon arrival.
- Average 25% increase in customer satisfaction on omnichannel journeys integrated via Wishibam.
Real-time transparency means fewer customer service issues—one home decoration chain saw a 30% drop in support calls after switching to Wishibam.
More generally, Wishibam’s modular architecture builds:
- Real-time in-store inventory visibility
- Unified and consistent product data
- Smooth, omnichannel return processes
- Personalized experiences based on unified customer history
“For the first time, I felt like the website and the store actually belonged to the same company.”
— Customer testimony from a retailer equipped with Wishibam
Adoption Facilitated by Store Teams
Technology is only as valuable as its adoption rate among front-line staff. Wishibam’s modularity means that sales staff focus only on the features relevant to their roles—no need to navigate complexity to perform simple tasks like validating e-reservations or preparing click & collect orders.
- Targeted, role-based training reduces learning time by 70% on average
- Sales associates quickly feel at ease—even those initially reluctant
- Intuitive interface shortens the path to productivity
Key outcomes after implementing Wishibam:
- 40% cut in click & collect order prep time
- 25% drop in picking errors
- 15% boost in additional in-store sales during pickups
Wishibam’s local, responsive French-language support provides an extra layer of reassurance, contrasting with the generic, offshore helpdesks of global players. This human touch remains critical for project success.
“Unlike our old system that seemed designed by engineers for engineers, Wishibam speaks the language of retail. My sales associates adopted it within hours.”
— Store Manager, sporting goods retailer
Conclusion: Modularity as an Accelerator of Omnichannel Transformation
Retail’s digital transformation is not optional—a rapid rollout has become a competitive imperative. Wishibam’s modularity specifically responds, enabling retailers to deploy high-value features fast and progressively expand their capabilities.
This pragmatic, iterative approach contrasts with monolithic deployments that paralyze resources for months. By halving implementation timelines, Wishibam accelerates ROI and flexibility.
Beyond speed, modularity guarantees sustainability. In a world of continuous change, being able to evolve without rebuilding everything provides precious strategic resilience.
“The best solution isn’t one that meets all your needs today, but one that can adapt to your needs tomorrow.”
Wishibam’s modularity embodies this philosophy of adaptability which, in the volatile retail landscape, makes all the difference.
FAQ: Wishibam Modularity vs Traditional OMS
What fundamentally differentiates Wishibam’s modularity from traditional OMS?
Unlike traditional OMS that impose monolithic deployment, Wishibam allows independent activation of each functional component (click & collect, ship-from-store, e-reservation, etc.). This modular architecture enables starting quickly with priority functionalities then progressively extending capabilities, thus halving implementation timelines.
Does modularity impact the consistency of the omnichannel experience?
No, quite the opposite. Although modular, Wishibam maintains real-time synchronization between all touchpoints. This architecture guarantees a smooth and consistent customer experience, with a unified view of inventory, orders, and customers, regardless of the channel used. Our measurements show an average 25% increase in customer satisfaction on omnichannel journeys integrated via Wishibam.
How does Wishibam’s modularity facilitate integration with existing systems?
Thanks to its open APIs and ready-to-use connectors, Wishibam adapts to heterogeneous IT environments without requiring their replacement. Each module can integrate independently with existing systems (ERP, CRM, CMS), significantly reducing integration complexity and risks. Our clients see an average time-to-market reduced by 40% compared to traditional OMS.
Does Wishibam’s modularity reduce deployment costs?
Absolutely. By activating only necessary modules, retailers avoid paying for superfluous functionalities. Additionally, the sequential approach generates revenue from the first weeks, helping self-finance the remainder of the deployment. Some clients have saved up to 40% of their initial budget by adopting this modular approach.
How does modularity influence adoption by store teams?
Modularity significantly simplifies adoption by limiting training to only the relevant functionalities for each user profile. Sales associates don’t need to navigate a complex system to perform simple tasks. This targeted approach reduces training time by 70% on average and significantly decreases resistance to change, a critical success factor often neglected by traditional OMS.
Is Wishibam’s modular solution as robust as a traditional OMS?
Modularity implies no compromise on robustness. On the contrary, this architecture facilitates updates and maintenance, as each module can be optimized independently. Our infrastructure, hosted in Europe, guarantees high availability (99.9%) and scalability to absorb seasonal activity peaks without performance degradation.
How does Wishibam’s digital sovereignty constitute an advantage compared to international OMS?
As a European solution, Wishibam guarantees total GDPR compliance and complete data control. This digital sovereignty protects retailers against dependency risks on American tech giants, particularly regarding unilateral price increases or changes in terms of use. It’s a guarantee of long-term strategic independence.
