The 7 Mistakes Sabotaging Your Click & Collect (and How to Avoid Them in 2025)
Reading time: 8 minutes
In a world where commerce evolves at lightning speed, the boundary between digital and physical retail continues to blur. As retailers, you experience it daily: customers now expect a seamless shopping experience, regardless of channel. Ship-from-Store and Click & Collect are no longer optional but strategic imperatives for survival and growth.
This article reveals how these software solutions are radically transforming the customer experience and optimizing your profitability, while guiding you toward best practices for successful implementation in 2025.
Why Ship-from-Store and Click & Collect Have Become Vital for Retail in 2025
Post-COVID Consumers Want Everything, Immediately, Everywhere
Let’s face it, the pandemic permanently disrupted shopping habits. What was once considered a bonus has become a fundamental expectation. According to a Deloitte study published in 2024, 73% of consumers now demand a seamless shopping experience between digital and physical channels. They simply cannot understand why they shouldn’t be able to order online and pick up in-store, or vice versa.
I recently spoke with the director of a clothing retailer who told me: “Before, Click & Collect represented 5% of our sales. Today, it’s 38%! And customers who come to collect their orders buy an average of 22% additional products on site.”
This reality is confirmed by the latest figures from Fevad (2024) showing that Click & Collect now represents more than 35% of e-commerce sales processed in stores.
This evolution isn’t just about convenience. It reflects a profound change in the customer-brand relationship. Consumers want the speed of digital combined with the sensory and human experience of the store. They refuse to choose between the two.
Ship-from-Store: A Strategic Response to the Logistics Crisis and Profitability Needs
The supply chain crisis is far from over. Centralized warehouses are showing their limitations against ultra-fast delivery expectations. This is where Ship-from-Store comes in as a pragmatic and economical solution.
- Reducing delivery times by an average of 40% by shipping from the point of sale closest to the end customer
- Lower CO2 emissions and delivery costs thanks to fewer miles traveled
- Increased customer satisfaction thanks to faster order receipt
But the benefit goes well beyond customer satisfaction. Ship-from-Store allows retailers to leverage “dormant capital”: inventory immobilized in stores that represents a cost without generating revenue.
“This product that wasn’t selling in my location is finding buyers across the country thanks to Ship-from-Store. It’s like we discovered hidden treasure in our aisles.”
— Store Manager
Our clients see up to a 25% increase in revenue by activating this strategy.
The 2 Technological Levers for Effective Omnichannel Logistics
An Intelligent Ship-from-Store Software: The Heart of Your Operational Efficiency
Beware, not all Ship-from-Store software is created equal. The challenge isn’t simply enabling shipping from stores, but doing so intelligently, taking multiple variables into account.
- Unified real-time inventory management – Know exactly where each product is, store by store
- Automated order orchestration – Assign orders based on stock, workload, proximity, opening hours, and performance
- Load balancing – Prevent some stores from becoming overwhelmed while others are underutilized
Take the example of a cosmetics retailer we work with. Before implementing our solution, they systematically sent orders to the store closest to the customer. The result: some locations were overwhelmed while others remained underutilized. With our intelligent allocation algorithm, they balanced the workload and reduced average order preparation time by 30%.
Next-Generation Click & Collect: Faster, Smoother, More Human
Today’s Click & Collect bears little resemblance to yesterday’s. Gone are the days when customers had to wait in line, show a printed email, and wait while a sales associate laboriously searched for their order.
- CRM tool integration to personalize the customer experience
- Real-time notifications on order progress
- Flexible pickup slots and arrival time alerts
- Prepared staff who can anticipate purchase suggestions
This is the frictionless journey: the customer enters, is recognized, picks up their order in seconds, and leaves satisfied – or better yet, stays to discover more.
“Before, Click & Collect was a chore for my teams. Now, it’s become an opportunity for qualified customer contact. Our sales associates love it, because they can finally focus on advising rather than logistics.”
— Hardware Store Manager
Wishibam: The Sovereign Solution to Digitalize Your Stores Without Losing Your Soul
European Technology, Secure, Designed for Retailers and City Centers
In a world dominated by American software giants, Wishibam stands out with a European, GDPR-compliant solution. Our solution is designed in Europe, for the specificities of European commerce.
- Sovereign hosting for complete data privacy and compliance
- Seamless integration with existing POS, ERP, and CRM solutions
- Rapid deployment – typically less than 3 months
- Human support: guidance, training, and ongoing optimization
“With Wishibam, I feel like I’ve recruited a team of omnichannel experts, not just purchased software.”
— Client Testimonial
Concrete Results for Our Clients: Growth, Loyalty and Renewed Pride
Our clients see an average 60% increase in omnichannel conversion rate after implementing our solution. But beyond statistics, the most moving feedback relates to employee pride and improved customer relationships.
“Wishibam has given meaning back to our profession. My sales associates are no longer just there to ring up sales, they’ve become omnichannel advisors. They’re proud of what they do.”
— Fashion Store Manager
Physical retail, far from being doomed, regains its central place in the retail ecosystem. The store becomes not just a transaction point, but a hub for experience, service, and logistics.
“Thanks to Wishibam, our merchants have rediscovered their role in the city. They no longer suffer digitalization, they’re driving it.”
— Shopping Center Manager
Conclusion: Omnichannel Is No Longer an Option, It’s a Vital Necessity
In 2025, the question is no longer whether you should adopt Ship-from-Store and Click & Collect, but how to implement them effectively to maximize their business impact.
These solutions are not simple technological add-ons, but strategic levers that respond to fundamental consumer expectations while optimizing your profitability.
At Wishibam, we’re convinced that technology should serve humans, not the other way around. Our mission is to accompany you in this omnichannel transformation without losing what makes the soul of your business: customer relationships, expertise, and local anchoring.
The future of retail is for those who know how to create intelligent bridges between digital and physical worlds. Are you ready to take the step?
FAQ: Everything You Need to Know About Ship-from-Store and Click & Collect Software
What’s the difference between Ship-from-Store and Click & Collect?
Ship-from-Store allows you to ship online orders directly from your stores to the customer’s home, while Click & Collect allows customers to order online and pick up their order in-store. Both solutions transform your points of sale into proximity logistics hubs.
How long does it take to deploy Ship-from-Store software across my store network?
With Wishibam, deployment typically takes between 8 and 12 weeks, depending on the complexity of your existing information system. Our modular approach allows us to quickly implement essential functionalities, then progressively enrich the solution.
Will my sales associates accept this new workload?
This is a legitimate concern. Our experience shows that team adoption depends on three key factors: tool simplicity, training quality, and valuing these new skills. At Wishibam, we pay particular attention to these three aspects to ensure adoption by your teams.
What return on investment can I expect with Ship-from-Store software?
Our clients typically see a positive ROI in less than 6 months. The main gains come from increased sales (+15% to +25%), reduction of dormant inventory, improved conversion rates (+60% on average), and decreased logistics costs.
How does Ship-from-Store software integrate with my current inventory management system?
Our solution interfaces with all major ERPs and inventory management systems on the market. We use standardized APIs and specific connectors to ensure real-time data synchronization, without disrupting your existing system.
Is Ship-from-Store suitable for all types of businesses?
While the solution is particularly relevant for retailers with a network of stores and a standardized product catalog, it can be adapted to almost all sectors. At Wishibam, we’ve developed specific configurations for clothing, electronics, hardware, cosmetics, and even food retail.
How can I measure the impact of Click & Collect on in-store traffic?
Our platform incorporates analytical tools that precisely measure the conversion rate of Click & Collect pickups into additional purchases, as well as the frequency of in-store returns by omnichannel customers. These indicators typically reveal that Click & Collect customers spend 15% to 25% more than traditional customers.
Charlotte Journo-Baur, founder of WISHIBAM and recognized among the top 0.1% most influential retail experts in Europe