Comment digitaliser les commerces de proximité efficacement
Quels sont les dispositifs digitaux territoriaux à succès ?
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120 pages of research to make your local e-commerce platform a success!
Today, new distribution and consumption channels are revolutionizing buying behavior, and helping to attract consumers away from city centers.
As a result, many towns and cities are experiencing increasing retail vacancy due to declining footfall and sales. At the same time, phygital seems to be taking hold: consumers are hybridizing online/offline consumption channels, and local shops are having to adapt. Encouraged by recent government initiatives, a number of DDTs have been launched to revitalize the local economy.
urban commerce. What are the key success factors?
Anne-Sophie Clément
Expert de la Digitalisation du commerce urbain
Anne-Sophie Clément, who wrote her doctoral thesis at ESCP Europe - Panthéon Sorbonne, spent 4 years studying how local authorities in France and Europe are digitizing urban commerce. During the same period, she was hired by the CCI Paris Ile-de-France region as a digital expert to advise local authorities on the digitization of their shops and businesses.
thesis content
part 1 - research methodology
part 2 - Themes derived from inter-case analysis and theoretical discussion
Part 3 - marketing and managerial recommendations
Téléchargez la thèse de notre expert gratuitement !
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