Comment digitaliser les commerces de proximité efficacement
Quels sont les dispositifs digitaux territoriaux à succès ?
The information collected is necessary for the proper processing of your request. Wishibam undertakes to contact you in the context of the request made above and in accordance with your current rights regarding the use of your personal data. .
120 pages of research to make your local e-commerce platform a success!
Today, new distribution and consumption channels are revolutionizing buying behavior, and helping to attract consumers away from city centers.
As a result, many towns and cities are experiencing increasing retail vacancy due to declining footfall and sales. At the same time, phygital seems to be taking hold: consumers are hybridizing online/offline consumption channels, and local shops are having to adapt. Encouraged by recent government initiatives, a number of DDTs have been launched to revitalize the local economy.
urban commerce. What are the key success factors?
Anne-Sophie Clément
Expert de la Digitalisation du commerce urbain
Anne-Sophie Clément, qui a fait sa thèse de doctorat à l’ESCP Europe – Panthéon Sorbonne, a étudié pendant 4 années les moyens de digitalisation du commerce urbain par les collectivités territoriales en France et en Europe. Durant cette même période, elle est embauchée par la CCI région Paris Ile-de-France en tant qu’experte au numérique pour conseiller les territoires sur la digitalisation de leurs commerces et entreprises.
thesis content
part 1 - research methodology
part 2 - Themes derived from inter-case analysis and theoretical discussion
Part 3 - marketing and managerial recommendations
Téléchargez la thèse de notre expert gratuitement !
The information collected is necessary for the proper processing of your request. Wishibam undertakes to contact you in the context of the request made above and in accordance with your current rights regarding the use of your personal data. .
